Creating Eye-catching Listings

Visual communication is a powerful tool. Hence, product images are becoming an important key to success for an online store. Good images not only catches the shoppers' interest but also aid in enhancing the product description, making the product more appealing for shoppers.

[Things to Note]

• No discrimination of any kind (i.e. Age, Race, Gender, Other Brands).

• No testimonials.

• Does not indicate as Number 1 brand without valid claims.

• Must not make claims that has no supporting credibility.

• Images that shows the different range across the products.

• Indecent images or words.

(1) Benefits of presenting clear, quality and relevant images

• Direct impact on sales

  • Good images are more likely to create interest and draw shoppers' attentions to your product.

  • Generally, humans resonate better with visuals mean. With a combination of quality product descriptions and images, shoppers can have a better understanding of your product.

• Higher customer satisfaction & Lower return rates

  • By showing your products realistically and truthfully, buyers will know exactly what they will be receiving, resulting in higher customer satisfaction and lower return rates.

• Increase product visibility through sharing

  • If your product appeals to a shopper, he/she might possibly share it through various social media platforms through word-of-mouth recommendations, reviews and suggestions, thereby increasing awareness for your product.

(2) Guidelines for good images

a. Overall

Ensure images are of High Resolution

Remove Shadows

Remove Expiry Dates

Avoid Distortions

a. Cover Image (1st Image)

A good cover image helps to grab shoppers' attention as they browse. Learn how to create a good one here!

White Background

b. Aesthetically Enhanced Images (2nd - 4th Image)

• Aesthetically enhanced images are good to have along side with quality product descriptions to give shoppers a better perspective of your product and to capture customer’s attention while browsing.

• Important information about the product to be emphasized

• Limit the number of word to a maximum of 10, the shorter the better.

• Do not block product images with the wordings.

• "Disclaimers" on Images & Content not allowed.

Examples of good and bad Aesthetically Enhanced Images:

Different angles of the product