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📢 [UPCOMING] Seller Portal Refresh, please refer to this FAQ for more information!
With effect from 1 March 2025, our Category Managers will be overseeing all Marketplace product listings based on their respective categories. Should you encounter any issues or have enquiries regarding your listings, please refer to the category of your product(s) and contact the relevant Category Manager directly via email for assistance.
For Direct Fulfillment sellers, kindly reach out to your assigned Key Account Manager for any listing-related matters.
Last updated on Mar 1, 2025
Category Managers (by product category) for Marketplace Consolidation Sellers
Category Managers (by product category) for Marketplace Consolidation Sellers
Key Account Managers for Direct Fulfillment Sellers
Key Account Managers for Direct Fulfillment Sellers
Dorothea Farm
dorothea.farm@fairpricegroup.sg
Fruits & Vegetables
Breads
Edwin Li
Meat & Seafood
Chilled (Delicatessen, Pre-packed Food & Eggs)
Angela Yeo
Chilled (Dairy, Beverages & Dessert)
Frozen (Processed Food, Ice Cream)
Willie Tan
Grocery & Essentials
Ee Ling Tan
Snacks & Confectionery
Tiffany Teo
Beverages
Joan Soh
Household Consumables
Charlene Tan
charlene.tan@fairpricegroup.sg
Beauty & Personal Care
Health & Wellness
Mobility Aids
Eileen Chan
Baby / Adult Diaper
Milk Power
Baby Food
Pet Food
Jorelle Aw
Beers, Wines & Spirits
Bazaar, Electronics, Textile
Kerry Chan (Direct Fulfillment Key Account)
Consumer Electronics
Home Appliances
Tan Jie Yi (Direct Fulfillment Key Account)
Kitchenware, Cookware, Tableware
Furniture
Toys & Sports
Lifestyle
Alice Tong (Direct Fulfillment Key Account)
Food
Pet Food
Household Consumables
Flowers, Plants & Hampers
Seasonal
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