Seller Portal Migration

Q1: Why is FairPrice introducing a revamped seller portal?

FairPrice is upgrading its marketplace systems alongside an improved customer app. The revamped seller portal introduces a dedicated media repository (including product video uploads), downloadable picklists with full order visibility, additional promotional tools, and clearer catalog preview and approval workflows.

Q2: When will the revamped seller portal go live?

The revamped seller portal will launch in 2027. We will share the launch date, transition details and training information nearer to the launch date. Until then, Mirakl remains your seller portal, and your store continues to run as usual.

Q3: Will my store be frozen during this period?

No. Your store continues to operate on Mirakl as usual. Daily order fulfillment, inventory adjustments and pricing updates remain fully active, and you can create new SKUs and submit them for approval until further notice.

Q4: I received an email directly from Mirakl about a "Mirakl Seller Account." Is this related to the Seller Portal Upgrade?

No, this is not related to the revamped seller portal. Mirakl is the technology provider behind the current seller portal, and separately sends its own platform-wide communications to sellers across the different marketplaces it powers. Please disregard any emails from Mirakl about a "Mirakl Seller Account" or similar account unification. This does not apply to your FairPrice seller account, and no action is required on your part. All updates about the revamped seller portal will come directly from FairPrice, not from Mirakl. If you are ever unsure whether an email is genuinely from FairPrice, please check with your Category Manager (CM) or Key Account Manager (KAM) before taking any action. 

Q1: What if I need to update my Business Profile?

You can update your business profile in Mirakl as usual. 

Q2: What happens to product listings in "Draft" or "Changes Required" status?

You can resubmit SKUs in Draft or Changes Required status in Mirakl, and they will go through the usual approval process.

Q3: What happens if a SKU is created, approved, or published after August?

SKU listings on Mirakl have resumed, and new SKUs go through the usual approval process. We will share how your SKUs will be carried over to the new Seller Portal nearer to the launch date.

Q4: Can I still create new SKUs after August?

Yes. Until further notice, you can create new SKUs in Mirakl and submit them for approval as usual.

Q5: How long will I have access to view my draft SKUs in the current portal?

You will retain access to your catalog data in the current portal until the platform is fully decommissioned. A detailed timeline regarding platform decommissioning will be shared nearer to the launch date.

🆕 Q6: What happens to the store data that was already migrated in September?

We will share how your store data will be updated on the revamped Seller Portal nearer to the launch date. You do not need to take any action for now.

🆕 Q7: Can I list new BCRS SKUs on Mirakl?

Not at the moment. To ensure BCRS deposits are reported accurately in your Sales Breakdown Report, we have paused new BCRS SKU listings for now. We will let you know once they can resume.

Q1: Will daily order processing or inventory management be disrupted? 

No. Daily order fulfillment, inventory stock management, and price changes for live SKUs remain completely unaffected and operational.

Q2: Will training be provided for the revamped seller portal?

Yes. Full training sessions, educational materials, and a Seller Onboarding Guide will be shared nearer to the launch date to help you transition smoothly.

Q3: Who should I contact if I have questions? 

For business profile changes (e.g., bank details, warehouse location, contact numbers), please notify your Category Manager (CM) or Key Account Manager (KAM) directly. For all other questions, this FAQ page is your first stop. Please check here before reaching out to your CM/KAM. 

We're finalizing details on the following and will update this page as information is confirmed:

• Account and login details

• BCRS SKU listing update

• Hypercare period

• Reports on the revamped seller portal

• Revamped seller portal launch date

• Transition timeline and training sessions

*Listed in no particular order.