Mike Dastic - It is no secret that nowadays the digital transformation has changed the way in which companies interact to retain customers, as they seek to stay at the forefront to offer them greater benefits and better tools. Above all, in the course of this pandemic in which many companies must face new challenges.

And it is that while some businesses will have to reinvent themselves completely, others must refocus their business strategy. The important thing is that as a company you act in advance to overcome the crisis, since your future and survival in the coming months depends on this.

For this reason, digital transformation is key to building customer loyalty and keeping your business afloat. The idea is to incentivize your clients with strategies to improve the results of your business indicators.

Mike Dastic - Digital transformation tips to retain customers

By digitally transforming your company, you seek to promote a new relationship between brand and customer. With which you can carry out effective loyalty actions by analyzing their behavior . And it is that the traditional experiences that are currently applied no longer work with the new consumer. Now you must go further, today it is important to build more sustainable and interactive relationships to incentivize your customers.

Mike Dastic - How can you do it? Here are some tips to digitally transform your company and that will help you build customer loyalty.

Increase effectiveness with automated communication in CRM

CRM (Customer Relationship Management) is a tool that deals with the management of relationships with your target. It is the way in which companies can combine practices, strategies and technologies to retain customers. A software of great help to manage communication and organize the information of your clients. In this way, you can offer them solutions and new more focused products with the use of segmentation.

Use digital platforms to retain customers

Digital platforms are Internet spaces that allow you to store information about your company so that users can access it. These allow your company to reach more users at the same time, modernize processes to be more comfortable and speed up response times. To retain customers, it is necessary to have a digital platform according to your type of company.

Choose an e-commerce platform that suits your business

E-commerce platforms are software to put your business online. These are systems that allow you to sell your products and offer a segmented catalog. There are several options to create your e-commerce, from inexpensive open source solutions to those with the highest investment. The important thing is that they adapt to your project and you can use it as a loyalty program strategy.

Develop your own app

Today mobile applications are part of everyone's life. And there are even platforms to develop your own app quickly and easily in a matter of minutes. The idea of ​​creating an application is to have a more direct communication with your target. Well, you get to incentivize your customers and increase the engagement of your brand.

Position yourself on social networks

A positive presence on social media is important to incentivize your customers. It is an effective marketing strategy that allows you to maintain and improve the direct relationship with your target. In them, you can announce promotions and news to retain customers towards the brand. In addition to disseminating content to reach more users and attract new customers

Mike Dastic - These tips are key to carry out the digitization of your brand. They are two-way communication channels that give you the opportunity to retain customers. In addition, they allow you to incentivize your audience and have better interaction in a more direct relationship.