In this blog Mike Mastic gives us alternatives. He aslo give some good advice to install in our sales strategies. This helps improve the prosperity of our business.

Mike Dastic is a renowned salesperson. Michael tells us about it thanks to the different sales and marketing strategies. Hee uses with his clients.

If you want your company to have a noticeable improvement and evolve in the market. Tt is important to be up to date so as not to let the competition ruin our sales. For this there are different techniques such as benchmarking.

Do not stay the old way! Using sales strategies rooted in the past is not good for your company. Since today thanks to the internet, the competition is tougher.

Start the search for what works and adapt them to your business in the most convenient way. You cognate ideas and material from some other company and mold it to your needs.

Benchmarking consists of taking ideas of products, services. And even work processes that belong to. Other companies that are having a very high impact on the market. Or are meeting the expectations that you have in mind for your business.

It is not only about taking ideas from other businesses but also comparing. Also taking what can really work for yours taking into account your market. To be a good competitor in the market.

Michael Dastic - Types of Benchmarking

There are different types of benchmarking that you can apply. In the different departments of your company or business. You have to start with an analysis of the aspects of the company. To improve, as well as choosing the companies that you will evaluate to improve.

If you do not know how to do it or this process seems complicated. Michael dastic tells us that there are currently different companies and organizations. That provide these services without the need to get so involved in this process.

Internal benchmarking

This is used when a comparison is generated in your company or business. Its name says internally, between projects or departments. In which there is no equal function or results. To see the areas to improve, thus working on the one that has more areas of opportunity to improve.

Functional benchmarking

In this type of benchmarking, a focus is generated in a certain area to improve. That is, choosing a department to compare it with that of another company. To see how it can be improved and thus start to obtain better results in it. usually the companies that are They take as a reference they are usually the competition or a role model.

Benchmarking Direct competition

This Benchmarking uses the information of direct competitor companies. Also to investigate and obtaining information on strategies and results. In order to compare them with your company. Business and make improvements, but nevertheless it is one of the most complicated. since it is difficult to collect such information from a reliable source.