The seller has to define his audience, get to where he is, convince him and, finally, make him a loyal customer. Does it seem complicated? Yes, the process is difficult and requires a lot of dedication.

The perfect sale can lead to a new sale

When someone makes a perfect sale, they walk the path towards a new sale, because the consumer becomes a loyal customer.

"You build a successful company not by making a sale, but by starting a relationship with the customer

Some entrepreneurs dedicate themselves to attracting clients and spend a good part of the energy on conviction, concluding the process when they obtain the signature of the contract or the payment from the client.

This position, explains the specialist, does not coincide with a company that yearns to be a market leader and consolidate its growth.

In this sense, the perfect sale helps to retain and retain consumers.

1. Presale

At this stage you must identify the audience that interests you and study their behavior in detail. This way you will discover their characteristics and preferences, in addition to their consumption habits.

With this information you will plan the approach to meet the needs of your target audience. In commerce, for example, planning begins with the location of the store and includes criteria ranging from colors to physical space. You should not leave anything to chance if you want to make a perfect sale.

2. Sale

By negotiating and convincing the customer, do your best to make them comfortable. That includes everything from store music to attention. Your mission is to build an environment so that the customer is attracted to the product. So you can present your arguments to seduce him, without being invasive.

Mike Dastic - "Most people think that 'selling' is the same as 'talking'. Successful sellers know that 'listening' is the most important part of the process, "

This means that you must hear what the consumer has to say and build your argument from there.

3. After sales

Finally, the after-sales phase is the set of activities that you will carry out after selling a product or service. It can be maintenance, special promotions or personalized attention on the next purchase, for example.