Internal validity is the confidence that results are from the experimental treatment and not from external factors
History Threat - Results are caused by external factors (extraneous or historical) instead of the experimental treatment or intervention.
Maturation Threat - Results are caused by maturation of subjects instead of experimental treatment or intervention.
Mortality Threats - The possibility that subjects are dropping out of control group or experimental group at different rates, skewing the end result.
Regression Threat - The groups overall end results of the post-test will regress towards the mean due to high results on the pre-test.
Instrumentation Threat - In pre-post designs, the results come from a differing degree of difficulty in the post-test instead of from the intervention itself.
Testing Threat - In pre-post designs, if participants remember their answers from the pre-test it may affect their answers on the post-test.
(Bhattacherjee, 2012; Dimitrov & Rumrill, 2003; Engel & Schutt, 2014)
External validity is the generalizability of results to the population of interest and other populations. This can only be determined established once internal validity is established
The artificial setting in which the experiment is performed may not reflect the real world.
(Bhattacherjee, 2012; Krauth, 2000)
("LOTR")
("Oprah")
Manipulation - The manipulation of the independent variable so that it is only received by the treatment group.
Randomization - Treatment and control groups are randomly assigned from the sample of participants.
Controls - Eliminating or including factors from the environment that can potentially affect/alter outcomes
(Engel & Schutt, 2014)
Reliabiliy is the consistency or dependability of the experiment.
If you complete this experiment multiple times, you will get the same results if your experiment has good reliability.
(Bhattacherjee, 2012; Krauth, 2000)
("Buzz and Woody")