Guide to an Effective Guest Blogging Strategy

Here are some areas that you can examine. Select one of the websites you've identified to start.

The first step is to make use of the Moz Open Site Explorerto examine your Domain Authority for the website you're looking at. It tells you whether the site is highly regarded online, and if it's worth the investment in terms of links as well as traffic in the event that you write a guest post on there. This is a report on domain authority from Content Marketing Institute. Content Marketing Institute as an illustration.

The more high the number (it's on an zero to 100) the higher. Moz does not define what qualifies as a reliable domain authority however, SmartInsights has put together a helpful chart of the average domain authority across different sectors.

Find email subscribers and social followers numbers. The majority of website owners will publish them if they're in the right size and will provide you with an estimate of the size of the viewers you can be able to reach.

If you don't see any social follower numbers visible on the website, look at their social media profiles and find out if the has an audience and whether they actively promote any material published on their website (including guest posts). Review the content from a month and you'll be able to figure this out.

Utilize Alexa to monitor the traffic on your site over the past few months. Just input the URL into the on-screen box located on the homepage, and you'll receive a brief review of the key metrics for traffic. See also link building.

This will let you know the amount of people that could be viewing the blog post you've written for guests and also where the majority of the visitors to the site are situated. If the majority of the website's visitors are from the UK and you're trying to get your message out to potential clients who are located in the US It's probably not an ideal choice for your guest post strategy.

After that, you should look over the content of the blog posts. Examine if the content corresponds to your topics to cover. Don't be concerned if the number of comments aren't high; this is the case of a lot of websites these days. And even if your number of social shares isn't the most impressive the site that is reaching your desired audience could nevertheless help you achieve your objectives.

Make sure to read the author bios after guest blog posts to ensure that you'll receive the proper credit and redirect readers back to your blog such as this example below, which is taken from this blog.