How to Integrate Your Social Media Strategy with Email Marketing

What's the value of general email marketing? If you didn’t know, email marketing is arguably the king when it comes to the kingdom of marketing. An email has the power to lead potential customers down your sales channel as well as encourage the existing customers to go the extra mile of spending more time on your brand.

Marketers are using several other ways to get traction in the ever-expanding digital world such as Google Pay-Per-Click (PPC) ads, social media, content marketing, promote youtube video. In fact, email marketing and social media are the top platforms that most businesses can use to increase their brand awareness.

Now, how about you integrate social media and email marketing?

The potential could be exponential, and that what this article is all about; exploring how you can integrate email marketing with social media to boost your business. The advantage of email marketing is that you'll only be sending marketing materials to prospects who become subscribers. Therefore, it will only be individuals who seriously want to see the content in their email inbox.

So, how will you integrate the two?

Assess Your Stand

The first thing that you’ll have to do is to assess where you are at the moment with your team. The things to look out for include the social media goals to reach with email, what social media contains that’s so well that email doesn’t, and vice versa.

Once you have such answers to the question, it will be even easier to work and come up with a plan. Your team needs to be aware of everything.

Get Your Calendars in Sync.

There’s no denying that you might be having an email calendar, but you must ensure that it’s the same with your team on social media. You don’t want to do work twice simply because you’re not aware of what the other team is doing. Therefore, ensure that you’re all on the same page with your calendars; you have to integrate them.

Show Your Social Media Profiles in the Emails

Through email marketing, you can increase engagement on your social media platforms. You simply need to send your social media links to your subscribers and then remind them that you might have an active social platform.

Give them the reasons for going social and what to expect from the social medial platforms. Include a contest if possible, whereby a winner can go away with a product once they follow your brand on social media.

That way, it will increase your engagement as well as offer your customers value that will keep them connected to your business.

Encourage Social Followers to Sign for Email lists

Also, you can encourage the social media audience to sign up for email lists. For instance, you can use Twitter cards that will allow the subscribers to easily sign up without having to leave their social media platform. You can also add a form for subscription to your Facebook page to encourage followers.

User-Generated Content

The best method to integrate your email and social media marketing strategies is via user-generated content. You need to have content on both channels as it will help to attract most folks.

People would rather go for a product with most testimonials and reviews by fellow customers than any other endorsement. Share such customer reviews with your list of subscribers to promote the brand without sounding "salesy."

Wrap Up

There’re several ways that you can use to integrate email marketing with social media such as creating excellent brand-unique hashtags, user-generated content, and sharing your social media profiles through email. Nevertheless, if integrating can be an overwhelming task, you can relax and build each strategy separately and slowly.