Strategic Analysis: Tools and Techniques

This paper presents a current critical strategic analysis of General Electric Healthcare - a business unit within the larger General Electric brand.

In the course of the critical analysis of GE Healthcare,  the following topics were covered  and these includes: 

•  Resource Audit

•  Value Systems

•  Product/Service portfolio (BCG Matrix)

•  Potential future strategic growth

- Identification of options

- Evaluation of options

A strategic appraisal of GE Healthcare was conducted to portray the strategic position of the company, while a critical evaluation of GE healthcare’s resource and value systems, its Strategic Business Unit’s (SBUs) product/portfolio mix, and the key future directions for the company’s strategic growth was  further analyzed to achieve the objective of the report.

News & Web Links

1. General Electric Power

2. Investing stock - GE news

3. General Electric business overview

4. GE - Bloomberg report