Leadership Brand: Deliver on your Promise

• • • • Authors: David Magellan Horth, Lynn B Miller, Portia R Mount

      • Summary: Everyone has a reputation. Whether good or bad, your reputation precedes you, and can inhibit or enhance your professional goals. However, how do you actively nurture, develop, and manage how others see you? In this book, we'll discuss how crafting a brand can give you control of how you're perceived at work. From proven strategies from CCL experts to practical advice you can implement immediately, Leadership Brand: Deliver on Your Promise can help you figure out the leader you want to be, and how to build the brand that can get you there.

Just Do You: Authenticity, Leadership, and Your Personal Brand

• • • • Author: Lisa King

      • Summary: Do you know who you want to be as a leader? There's a difference between a boss and a leader. Many managers aren't ready to lead. Toxic cultures, modeling bad behavior, and being unclear about values all contribute to low workplace engagement and poor results. In Just Do You, author Lisa King takes you on a powerful journey of self-examination to discover the amazing and authentic leader within. When you know what matters and what effective leadership means to you, only then are you ready to authentically lead. In Just Do You, you'll find everything you need to:

        • Learn about the power of branding and see how your personal brand is viewed today

        • Discover your True North and how your brand intersects with what matters

        • See how to lead with authenticity and build influence

        • Gain the tools to live, behave, and share your unique brand with the world

        • Find your unique purpose, which is key to happiness

As you seek to understand yourself and your personal brand, a leader will emerge. The lessons and exercises in Just Do You will help open your mind to think differently about leadership. You'll hear stories from leaders who share what matters most to them and from followers who share what leadership qualities and behaviors resonate most. As a result, you'll discover that you have the power and potential to lead inside you. You can lead with authenticity by taking control of your words and actions to ensure they're in alignment with what matters to you and is a clear reflection of your personal brand.

The Brand New Leader: Recognizing the Impact of Your Leadership Brand

• • • • Authors: Melva Robertson, Wesley J Hall

      • Summary: The extensive leadership literature of our day focuses on the what and how of leadership. Numerous definitions, concepts, behaviors, and traits of leadership aim to pinpoint the "magic formula" -from a blanket approach--that makes leadership effective. One vital, yet often overlooked, area lacking in these conversations is the emphasis on the personal connection to leadership. This book takes a deep dive into the notion of leadership as a personal brand. It provides theories, strategies, examples, and tactics along with evidence suggesting that leadership derives from -- and is influenced by -- a more personal context. Chapters draw from the belief that there is no separation between the leader and the person holding the leadership title. The leader's identity has a direct correlation to who the leader is as a person rather than a function. Leadership values stem primarily from personal values, experiences, beliefs, and other influences, and thus, the perceptions of a leader are automatically associated with that person-- the individual. Accordingly, if leadership output is personal and the outcomes are personal to those influenced by the leader, then one who is considered an impactful leader is the result of both their personal attributes and their application of concepts and theories. The way a leader leads originates from a customized selection of leadership styles, strengths, and approaches that are unique to each person and based on their exposures and influences.