Business Writing Principles (1 hour, 21 minutes)

• • Discover the secrets to effective business writing and crafting messages that others want to read and act on. Judy Steiner-Williams, senior lecturer at Kelley School of Business, introduces you to the 10 Cs of strong business communication and provides you with before-and-after writing samples that give you the opportunity to apply each principle and sharpen your communication skills. Judy also points out common grammar and writing mistakes and shares special considerations for formats like emails and reports. 

Tips for Better Business Writing (28 minutes)

• • Want to advance your communication skills? Improve your writing. Clear and concise writing is the key to helping your audience understand your message—whether it’s delivered in an email, report, memo, or white paper. This course, designed by Adcom Designs and Write It Well managing director, Natasha Terk, provides relevant, actionable tips to improve the quality and impact of your writing. Learn how to plan a message, format it for easy reading, and use the right words to communicate clearly. Plus, learn how to reduce or eliminate errors to maintain your professional image and credibility.

Tips for Writing Business Emails (35 minutes)

• • • Many people have a love-hate relationship with email. Studies have shown that the average businessperson spends more than a dozen hours a week writing emails. Every detail, from grammar to tone to timing, impacts your reputation and personal brand. Join Dr. Daisy Lovelace as she shares tips to strengthen your email skills and shape a positive online reputation.

Writing Formal Business Letters and Emails (36 minutes)

• • Learn how to write formal business letters and emails that are short, clear, and to the point. This course teaches you how to get results and build better relationships with clients, colleagues, and customers. Writer and journalist Tom Geller helps you clarify your goals, research your topic and intended audience, and structure your correspondence. Plus, get tips about writing for accessibility—making your writing comprehensible, concise, and appropriate for all readers—and following up on communication.

What's the So What: Writing Clearly for a Business Audience (30 minutes)

• • Writing clearly and directly is fundamental for any effective business. But it’s far easier said than done, especially in day-to-day work communications. In this course, instructor and veteran product manager James Raybould shows you how to distill your writing to the point that matters most, ensuring that the so-what factor of your message comes across clearly and concisely to your readers.  Learn about why it’s important to get to the point quickly when addressing a business audience. Explore easy-to-use tips and techniques for the next time you’re writing an executive summary or in-house document for review. Along the way, James gives you pointers on improving message retention, testing for effectiveness, and avoiding common pitfalls such as weasel words, passive voice, overwriting, and more. By the end of this course, you’ll be ready to take your newly honed skills and apply them to your everyday writing practice on the job.