Historical: significant events that happen in a society…
Social: traditions, interests and institutions in a society…
Cultural: social expectations, attitudes, norms, beliefs, and laws in a society…
Economic: the financial or economic circumstances in a society…
Political: the political climate, events and views held…
Institutional: the film industry’s developments, funding, relationship with audiences etc…
Ideological: Views and values held by society and the creator …
…at the time of production, distribution or when the audience receives the media product
Audiences also come with their own context: Audience watch media products through the lens of their knowledge, experiences and society (everything listed above)