KEY SKILLS
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KS1 analyse and discuss the changing relationship between the media and audiences
KS2 analyse and evaluate the extent of the influence of the media and audiences
KS4 analyse contemporary evidence, arguments and ideas to explain the influence of media and agency of audiences
OVERVIEW
In February 2018, Kylie Jenner tweeted ‘Soo does anyone else not open Snapchat anymore? Or is it just me… ugh this is so sad.’
Almost immediately, share prices for the company that makes Snapchat, Snap Inc, plummeted by 6.38%. Snapchat lost $1.3b.
INFLUENCER POWER
In February 2018, Kylie Jenner tweeted ‘Soo does anyone else not open Snapchat anymore? Or is it just me… ugh this is so sad.’
Almost immediately, share prices for the company that makes Snapchat, Snap Inc, plummeted by 6.38%. Snapchat lost $1.3b.
EVIDENCE
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