KEY SKILLS
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KS1 analyse and discuss the changing relationship between the media and audiences
KS2 analyse and evaluate the extent of the influence of the media and audiences
KS4 analyse contemporary evidence, arguments and ideas to explain the influence of media and agency of audiences
OVERVIEW
The Dove Self-Esteem Project was established in 2004.
The campaign has a series of advertisements
It is a form of Brand Activism – how the mass media uses social issues in advertising.
The video below are the original 'Dove Evolution' campaign (2004), and the most recent 'Reverse Selfie' campaign (2024)
Dove Evolution Commercial
2004
Dove Reverse Selfie Commercial
2021
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