KEY SKILLS
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KS1 analyse and discuss the changing relationship between the media and audiences
KS2 analyse and evaluate the extent of the influence of the media and audiences
KS4 analyse contemporary evidence, arguments and ideas to explain the influence of media and agency of audiences
OVERVIEW
Date: July 26, 2022
Source: ABC Australia via YouTube
Form: News story originally broadcast, now available on YouTube
About: Brand marketing teams use Influencers as brand ambassadors (opinion leaders) who can use their followings to exert influence and in turn, sell their products.
EVIDENCE
ABC News Story July 26th, 2022
Viral junk food 'challenges' targeting teens on TikTok, researchers say
KarissaEats
What I ate in a day challenge
heymattpeterson
Only ordering what the person in front of me ordered for a whole day challenge
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