Audience Reception/Consumption
This refers to both the physical way audiences consume media products and the context of the time and place in which they receive it. Previously known as ‘audience consumption’.
Audience Engagement
This refers to how audiences are affected emotionally and cognitively by a media product and how these ways of engaging combine to form complex meanings and experiences.
Audience Response
This refers to the way a media product may influence audiences to act or change their behaviour.
Audience Context
All media products are made for target audiences, defined by their contexts, demographics, and individual traits such as age, gender and values.
The audience’s context will influence their reception, engagement and response to a media product.
Audience Reading
Media Producers have an intended reading and response for their media products.
BUT different audiences may receive and make meaning from media products in different ways.
This reception may be:
•the same as the producer intended (the dominant reading)
•a little different (a negotiated reading)
•or completely different (an oppositional reading)
Audience Expectations
An audience’s expectations can be met or subverted. This will also influence their also influence their response to a media production
Their enjoyment or disappointment in a text is often dependent on its expectations of the film.
If a film is marketed as a ‘terrifying horror film’, it will satisfy the audience if it’s scary and disappoint them if it’s not.
Overview: •Blake Snyder was a Hollywood screenwriter and educator who studied many successful films and noticed similarities in their narrative structure
He devised ‘Save the Cat’ and it’s 15 ‘beats’ help screenwriters to learn how to write strong feature length screenplays