KEY SKILLS
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KS1 analyse and discuss the changing relationship between the media and audiences
KS2 analyse and evaluate the extent of the influence of the media and audiences
KS4 analyse contemporary evidence, arguments and ideas to explain the influence of media and agency of audiences
OVERVIEW
Introduced them to their platform in 2010, now an accepted part of online culture
In 2020 the ‘Perfect Skin’ filter received 36 million impressions in 24 hours upon its release.
Filters use a combination of facial recognition technology and computer-generated augmented reality.
Concerns: Eurocentric, unrealistic beauty standards.
IMPACT
In a sample of 175 participants, with an average age of 20, 90% of young women reported using filters or editing their photos.
94% reported feeling pressured to look a particular way, and more than half described that pressure as intense.
INSTITUTIONAL RESPONSE
In 2019 Meta CEO Mark Zuckerberg vetoed a proposal that would have disabled Instagram's so-called "beauty filters” saying that there was "demand" for the filters and that he had seen "no data" suggesting the filters were harmful
Top executives, including Instagram CEO Adam Mosseri, supported the filter ban, but Zuckerberg dismissed it, citing a lack of evidence for the filters' harm.
Critics argued that this situation highlighted concerning issues in Meta's approach to user well-being.
Digital Information World 23/7/2023
70% of Americans Say Beauty Filters On Social Media Reduce Self Esteem
University of London 23/7/2023
Research Publication
Changing the perfect picture: Smartphones, social media and appearance pressures
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