Game Logo Design Overview

Project Description

For this project you will create a Title or Logo design for your game concept. This can be done using either Adobe Illustrator or Photoshop or a combination of both.

Deliverables

3 Logo Benchmarks

Gather 3 benchmarks for logos that show the style you are aiming for with your logo.

3 Logo Sketches

A minimum of 3 rough sketches for your logo are required. These can be done as pencil or digital drawings or they can be rough vector explorations using fonts and Adobe Illustrator for shapes/graphics.

When working on your roughs, keep in mind that they should be more than just a font typed out. A font can be the starting point, but you should add more to it to make it unique and iconic. Some customizations could be:

Adjusting the shapes of some of the font characters
Warping the text
Adding drawn in graphics along with the title
Having a drawn icon along with the title
Making it three-dimensional
Making the logo feel like an asset in the game with wear and tear or gleam on metal or wood texture.

1 logo with Color and light

Once you have an approved direction from your roughs you will begin to create your final using Adobe Illustrator, Photoshop, or both. If it can be done as vector art, that is preferable for a title/logo as it is infinitely scalable without losing quality.
This is where the digital painting will happen if using
Layer styles may be activated.
See the Logo Depth page for demos

3 Color Ways - optional

Explore 3 different color palettes before finalizing your Logo to see which palette works best for the genre and mood you are trying to evoke.
We will explore color psychology and how it affects our impression of a brand.
We will also check for universal color and color blindness using the Color Oracle app for your computer set to Deuretenopia. Get the Color Oracle app

Key Elements for a good logo:

Legibility
- The font to background must be high enough contrast to read
- The leading and kearning must help the viewer to see the words
Mood of the game is evident in font choice and color way
- feels like a game, matches benchmarks
Can be seen small (100 pixel by 100 pixel)
Group like elements together to help tell the story
- Dominant
- Subordinate
- Accent

Submit Files:

Logo Google Drive

Please turn in finals to the drive (process goes on the slides):

Layered PSD or AI files
FirstNameLastNamePropTitle.psd or AI
Flat JPEG at 2000 x 2000 pixels max
Font list including font file if it is not from Adobe

Also Submit your image on your slides and the progress review slideshow

ConceptAndProductionTemplate

File Sizes:

The dimensions for all of your files for this project should be 1920 x 1080 pixels.
You may need to work at the file at a larger size:
Double the size = 3840 by 2160 = 4K This helps you to zoom in as you work.

Sizing Pro Tips:

Consider your final usage for the logo/title first and work in those proportions (iPad or iPhone for example). If your final will be vector art, resolution is not an issue as it can be scaled without losing quality.
If your final is done as bitmap art (in Photoshop) it should be done at the largest size it will be used at. Consider where it will be used and how large that will make the final. If the largest use will be on an iPad, create your final at that size. If you anticipate it may be used larger like on say, a poster, create it at that size.
Working larger is best for bitmap art. Scaling down will not decrease the quality, but scaling up will.

Student Examples:

Logo by Bailey Chiodo

Logo by Ethan Smith

Concept Art Presentation

Logo by Kaitlynne Heyworth

Dust Bunny Version 1 Logo by Joe Mead

Note the size variations for hierarchy

Version 2 added dimension

Dust Bunny logo in context of the start screen

Space Academy Logo by Lisa Dubois, done in Animate

The image is important to push the story and holds the letters in.

The Powder Keg Logo versions by Zach Ludge

Note the use of an item that tells the story of the logo.

One of the final versions of The Powder Keg Logo by Zach Ludge

See the Powder Keg Game site to see all of the variations.

A start at the Miner Madness Board game by Shandon Cardosa. Start with a font and a drawing and then play with many other versions.

See all of the Miner Madness Color Way Studies.

Each letter is on its own layer and then sized, then a stroke is applied. Sometimes the stroke will not fill all of the negative space so then you add more on a different layer.

See the Miner Madness Site

This will show you the logo in context of a dark purple. This version was selected because of the green slime.

Professional Examples:

For professional game logo examples, see the Susan's Pinterest Board for Game Gui Design

You must be a pinterest user to view this.
It is highly recommended to join Pinterest.
The industry uses this app to gather benchmarks.
We will continue to use Pinterest throughout the course and the DAD program.

Super Dungeon Tactics Logo

Battlescars logo

Google Sites

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