Background: 

This is a poster for a bird event at a zoo. I imagine it printed and hung up around the zoo grounds. 

Design: 

Contrast: The heading font has natural contrast between the background and foreground colors. The circular blurry element contrasts with the owl, making the bird stand out. 

Repitition: Yellow is repeated throughout the design, replicating the owl's eyes. Merriweather font is repeated in the body and subheading text. 

Alignment: A left alignment is used throughout, creating a line along the left side of the circular element. The final line text aligns to both edges of the circle element. 

Proximity: The title and description are kept near each other to communicate the two things relate. Meanwhile, the time and location event is kept near the bird to quickly communicate to anyone who wants to know where to see the owl. 

Fonts: The title text "Birds of a Feather" is a favorite font of mine, Lulo. It is created by stacking several lines of the same text upon another, this allows me to bring in more contrast and color into the piece. Contrasting with it is Google's Merriweather, a script font that has a good amount of line weight variance. Lulo's mono line weight and sans serifs contrast with Merriweather's heavy line variance and script serifs. 

Color: This is kept relatively simple in the design elements, other than the repeated yellow throughout meant to replicate the owl's eyes. Several photoshop adjustment layers were used to modify the color of both the background and the owl. The original photograph was far too cool and dark for the purpose of the design. I wanted to encourage the contrast between the greens and the red soil in the foreground to bring mmore attention to the bird. In addition, an adjustment layer is used on only the owl to brighten and bring it forward. 

Photoshop Skills Used: 

Text

Adjustments layers-curves & levels

Layer masking

Shape tools

Filters

Rulers

Credits:

Merriweather -Google Font 

Lulo - Adobe Font

Background Photo