1. To what extent have cultural differences harmed the the operations of Giardano (a MNC business based) in China?

2. To what extent can the continual decline in profits at Taiwan.ohm.co be contributed to poor motivation in the workplace?

3. To what extent has Google LLC’s leadership style and corporate culture contributed to the motivation of its employees in the USA?

4. What has been the most significant cause of Foxconn's financial deficit over the past three years in Taiwan?

5. How effective has Apple's use of product differentiation been in increasing its market share in Singapore?

6. To what extent have the extension strategies of Apple Inc’s products affected its sales revenue in the Asia-Pacific region from 2019 to 2021?

7. To what extent is SaVita Solar's pricing strategy suitable on a local and global scale?

8. To what extent does Ocean Park differentiate its below-the line promotion from that of Hong Kong Disneyland's?

9. To what extent has McCafé contributed to the growth of McDonald's in Singapore?

10. To what extent has Spotify’s use of innovative growth strategies effectively contributed to its international growth?

11. To what extent has Adidas benefited from the acquisition of Reebok?

12. How effective has McDonald's marketing campaign been in raising awareness of its brand in Vietnam?

13. How successfully has Haagen Daz's differentiated its brand from rivals such as Ben and Jerry's in Seattle?

14. How effective are the measures taken by Starbucks in response to rising competition in the coffee industry in Sevenoaks, Kent?

15. To what extent has the joint venture between Nestle and Haagen-Dazs increased Nestle's market share in the US ice cream industry?

16. To what extent has Coca-Cola successfully penetrated the market in Southern China?

17. How successful has Coca-Cola's growth strategies been in developing its brand in Myanmar?

18. How effective has the online gaming strategy of Spotify Technology S.A. been in increasing its profitability since 2018?

19. To what extent can Café de Coral's rising profits be attributed to its corporate culture and organizational structures?

20. To what extent have Nintendo’s product differentiation strategies affected its market share in the games console industry in Japan?

21. How effective has Heineken N.V.'s strategy of targeting millennials since 2018 been in increasing the company's customer base?

22. To what extent has Agnès B's product positioning strategy contributed to the company's financial success in France?

23. To what extent will the planned expansion of Disneyland (theme and resorts parks) increase the company's sales revenues?

24. To what extent has Samsung’s reaction to its product recall of mobile phones minimized the impact on its key stakeholder groups?

25. How effective has Netflix Inc.'s marketing mix strategy been in creating a loyal customer base in order to increase market share from 2016 - 2020?

26. To what extent was adapting its marketing mix the main reason that led to the increased growth of H&M sales in India from 2018 - 2020?

27. To what extent is price the most important part of the marketing mix for McDonald’s in Rome, Italy?

28. To what extent is sustainability worth committing to for Cathay Pacific Airways?

29. To what extent is franchising the most suitable method of growth for InterContinental Hotel Group PLC in China?

30. To what extent can Tesla’s recent success in the UK's e-automotive market be attributed to its corporate social responsibility (CSR) strategy?

31. To what extent does the Body Shop need to revise its marketing mix to improve its profitability in the UK?

32. To what extent has Kellogg’s been successful in repositioning its cereal products as health products in Japan?

33. To what extent has Apple's iPad affected the mobile computing market in IB Diploma schools in California?

34. How effectively has D&G responded to the crisis of counterfeit handbags and accessories (in the fashion industry)?

35. To what extent has Tesla been able to capitalize on its first mover advantage in the electric car industry?

36. To what extent has DBS’s first-mover approach to digital banking been a success for DBS in Singapore?

37. Is Ford Motor Company's decision to reduce its product portfolio in danger of undermining the company's brand value?

38. To what degree was PTMKK's acquisition of RKI in Indonesia in 2018 successful with regards to the group's revenue and market growth?

39. To what extent is HMV's online store a sufficient strategy for the company's long-term survival?

40. To what extent has corporate sponsorship led to Arsenal Football Club's financial successes?

41. To what extent did Netflix's strategic alliance with KDDI Corporation influence its market share amidst growing competition in Japan from 2018 to 2020?

42. How effective have the strategies used by CTVHK been in ensuring it remains competitive in the subscription TV market?

43. To what extent can Fila’s recent financial success be contributed to corporate rebranding?

44. To what extent has Monsanto’s public relations strategies improved its ethical reputation?

45. To what extent has the distribution strategies of Amazon been effective in establishing the company as the market leader in the USA?

46. To what extent has the marketing strategies of McDonald's influenced its market leadership position in the US fast food industry from 2018 to 2020?

47. To what extent has L’Oréal's corporate social responsibility (CSR) policies affected its global brand positioning between 2015 and 2020?

48. How has the maintenance of Baxter International’s corporate social responsibility (CSR) improved its level of customer loyalty against its major competitors?

49. Will the purchase of HK Express benefit the operations and profitability of Cathay Pacific Airways?

50. How is positioning significant in establishing Audi as a premium brand in Hong Kong? 

For supervisors

Exactly how you provide feedback is your choice but the IB guidance is clear on what you can and cannot do. On page 63-64 of the guide it states

You can ...

• Comments can be added that indicate that the essay could be improved. These comments should be open ended and not involve editing the text.

You cannot ...

• Correct spelling and punctuation.

• Correct experimental work or mathematics.

• Re-write any of the essay.

• Indicate where whole sections of the essay would be better placed.

• Proofread the essay for errors.

• Correct the bibliographies or citations.

Some examples of open ended comments can be found on page 63 of the IB EE Guide. Some are listed below

• Is your research question consistent through the essay, including on the title page?

• Your essay lacks clarity here. How might you make it clearer?

• Check this page carefully

• You need to check this page for accuracy of referencing

AND FINALLY

At ISB various methods for providing feedback are used, including but not limited to;

• 1:1 meetings (sometimes recorded for later reference)

• Voice recorded feedback with a follow up meeting

• Written feedback/comments aided by appropriate rubrics