• Answer all structured questions based on the case study.

• The maximum score = 20 marks

• All 5 units of the syllabus can be assessed, except for HL only topics.

Section A Paper 1 - Example

• Answer 1 out of 2 extended response questions based on the case study.

• The maximum score = 10 marks.

• All 5 units of the syllabus can be assessed, excluding the HL only topics.

Section B Paper 1 - Example

1. Define the term publicly held company (line 1).  [2]

2. Define the term corporate social responsibility (CSR) (line 20).  [2]

3. Define the term internal growth (line 4).  [2]

4. Define the term external growth (line 4).  [2]

5. Define the term takeover (line 12).  [2]

6. Define the term multinational company (line 1).  [2]

7. Identify two stakeholders of Myt PLC.  [2]

8. In the context of Lotssa Coffee (LC), outline the meaning of "chain" of coffee shops (line 13).  [2]

9. Describe two types of businesses, other than coffee shops (line 13), that operate in the tertiary sector.  [4]

10. In the context of Myt PLC, distinguish between internal and external growth (line 4).  [4]

11. In the context of Myt PLC, distinguish between economies of scale and diseconomies of scale.  [4]

12. Explain two ways in which pressure groups can impact the operations of Myt PLC.  [4]

13. Describe two features of a publicly held company (line 1).  [4]

14. Explain two reasons why it is important for Myt PLC to improve its CSR (line 20).  [4]

15. Explain two potential challenges Myt may have faced while expanding through external growth (line 4).  [4]

16. Myt is a multinational company (line 1). Explain two benefits and one drawback to host countries of Myt.  [6] 

1. Define the term board of directors (line 6).  [2]

2. State two roles of the board of directors (line 6).  [2]

3. Describe two roles of human resource management (HRM) for a large multinational company like Myt PLC.  [4]

4. Explain two potential barriers to effective communications for Myt PLC, with its operations across six continents. [4]

5. Explain two ways Myt PLC's organizational structure is likely to have changed as the company grew (line 4).  [4] 

1. State two sources of external finance that Myt PLC could use to fund its external growth (line 4).  [2]

2. State one example of a fixed cost and one example of a direct cost for Myt PLC.  [2]

3. In the context of Myt PLC, distinguish between revenue expenditure and capital expenditure.  [4]

4. Explain two reasons why working capital is important to a large multinational company like Myt PLC.  [4]

5. Explain two suitable sources of finance for Myt PLC to modernize and make its factories green (line 16).  [4]

6. Explain two reasons why it might be important for Myt PLC to generate new revenue streams. [4] 

1. Define the term product portfolio (line 6).  [2]

2. Define the term products (line 19).  [2]

3. Define the term promotional strategy (line 7).  [2]

4. Define the term advertisements (line 18).  [2]

5. Explain two reasons why it is important for Myt PLC to have a "large portfolio of over 30 different drinks" (line 6).  [4]

6. Explain one benefit and one drawback of Myt PLC using social media influencers in its promotional strategy (lines 6 - 7).  [4] 

1. Describe one production method that Myt PLC is likely to use.  [2]

2. In the context of Myt PLC, describe mass production.  [2]

3. In the context of Myt PLC, describe the role of operations management.  [2]

4. Myt PLC is a multinational company (line 1). Explain two reasons for a specific location of production for a MNC such as Myt PLC.  [4]

5. Explain two advantages and one disadvantage for Myt PLC of using flow production for making its non-alcoholic beverages [6]. 

The following are for illustrative purposes only - there are no mark schemes for these questions due the lack of stimulus material in the pre-release statement.

1. With reference to Myt PLC, discuss the importance of corporate social responsibility (CSR) (line 20).  [10]

2. To what extent should environmental sustainability be a key strategic priority for Myt PLC as part of the company’s growth strategy?  [10]

3. Examine the impact of the external environment on the operations of Myt PLC.  [10]

4. Evaluate the impact of changes in the external environment on Myt PLC’s profitability.  [10]

5. Recommend a suitable marketing mix for Myt Plc's announced plans (lines 15 - 20).  [10]

6. Recommend how Myt PLC should fund the modernization of its factories (lines 16).  [10]

7. Using the information in the case study, and your knowledge of business management, recommend whether Myt PLC should enter the healthy snacks market (line 17).  [10] 

1. Explain one strength and one weakness of Myt PLC.  [4]

2. Explain one opportunity and one threat facing Myt PLC.  [4]

3. In the context of the Ansoff matrix, define the term diversification (line 12).  [2]

4. Define the term business plans (line 15).  [2]

5. In the context of circular business models, explain one advantage and one disadvantage to Myt PLC of recycling plastic bottles for its carbonated drinks and bottled drinking water.  [4]

6. Describe two parts of a typical business plan (line 15) for Myt PLC.  [4]

7. In the context of the external environment, explain three challenges that Myt PLC faces.  [6]