Embedded Files
Public Art Proposal for the Steel Plaza
In this project, I developed a comprehensive public art strategy for Steel Plaza in Downtown Pittsburgh, aiming to enhance the area's vibrancy and cultural significance through thoughtfully curated artworks. My proposal encompassed key aspects such as staff onboarding, detailed recruitment position descriptions, and engaging wall texts to enrich visitor experiences. I crafted a compelling capital campaign pitch and established a structured timeline and event planning checklist to ensure seamless project execution. Additionally, I addressed critical elements like deaccessioning processes, informed budgeting decisions, and the creation of a budget calendar to maintain financial stability. The proposal also included strategies for overcoming philanthropic challenges, establishing clear visitor policies and a code of conduct, and defining basic membership categories to foster community engagement. Furthermore, I designed board onboarding materials and outlined board expectations and responsibilities to ensure effective governance. This initiative showcases my expertise in strategic planning, project management, financial oversight, and organizational governance, demonstrating my ability to integrate diverse elements to successfully implement public art projects that inspire and engage the community.
Art Ajar: A Collaborative Art Space for Underrepresented Artists in Chicago
In this project, I developed a comprehensive business plan for Art Ajar, a nonprofit organization dedicated to providing artistic opportunities for underserved and underrepresented artists in Chicago’s South Side. My work encompassed key areas such as the organization’s business model and leadership structure, staffing strategies, and overarching organizational strategy. I conducted thorough competitive and market analyses using SWOT and PESTLE frameworks to identify Art Ajar’s unique competitive advantages. This project showcases my expertise in strategic planning, organizational development, financial management, and comprehensive business strategy, demonstrating my ability to integrate diverse elements to successfully support and empower underrepresented artists within Chicago's vibrant cultural landscape.
Exhibition Proposal for Pérez Art Museum Miami
In this project, I crafted a comprehensive exhibition proposal for the Pérez Art Museum Miami (PAMM), aimed at showcasing "Symbolic Wanderings," an exhibition that explores how artists utilize symbols and texts to create meaning and express themselves. My proposal encompassed all critical aspects of exhibition planning, including an executive summary, selection of featured artists, identification of anchor objects, strategic location planning within the museum, detailed item lists, and a robust resource plan. Additionally, I developed a range of activities and programs to engage diverse audiences, formulated a preliminary budget to ensure financial feasibility, established a realistic schedule for project implementation, and designed a targeted marketing plan to maximize visibility and attendance.
Aligned with PAMM’s mission to lead in the presentation, study, interpretation, and care of international modern and contemporary art, and its vision to enrich lives through art and foster a more humane and just world, this proposal emphasizes cross-cultural dialogue and community engagement. By selecting a diverse array of artists and integrating interactive programs, the exhibition aims to reflect the museum’s commitment to diversity and the power of art to inspire genuine human interaction and exchange.
This initiative demonstrates my expertise in strategic exhibition planning, project management, financial oversight, and effective marketing within the context of a leading international art museum. Through meticulous planning and a deep understanding of PAMM’s mission and vision, I successfully designed an exhibition that not only highlights artistic excellence but also fosters meaningful connections between art and the community.
Portland's Performing Arts Festival: From Concept to Full Season Plan
In this project, I developed a comprehensive full-season plan for Portland's Performing Arts Festival, transforming the initial concept into a vibrant, year-long celebration of the performing arts. My work included a detailed environmental analysis encompassing demographics, industry & community profiles, and logistics costs to ensure the festival’s alignment with Portland’s diverse population and economic landscape. I crafted a welcoming letter to stakeholders, established a rigorous artist selection process to feature a diverse array of talent, and formulated a precise budget with thorough justifications to secure financial sustainability. Additionally, I produced a final report summarizing key findings and outcomes, created a negotiation memo to facilitate partnerships and sponsorships, and developed a season announcement video to market the festival to the broader community effectively. This initiative showcases my expertise in strategic planning, financial management, stakeholder communication, and multimedia production, demonstrating my ability to orchestrate large-scale cultural events that engage and inspire the community while ensuring operational excellence.
Louis' Bayou Bash - A Ride Design to Enhance the Theme Park Guest Experience
In this project, I designed "Louis' Bayou Bash," an immersive theme park ride that enhances guest experience through multi-sensory engagement and advanced technology. I conducted a thorough background analysis to align the ride with bayou-themed elements and identified the target audience to ensure broad appeal. The design incorporates vibrant visuals, authentic sounds, enticing scents, and interactive tactile features to evoke emotions of excitement and wonder. Utilizing cutting-edge VR and AR technologies, the ride offers a seamless, interactive experience that captivates guests. I also evaluated the pros and potential challenges, such as maintenance and accessibility, to ensure a balanced and sustainable implementation. The expected outcomes include increased guest satisfaction, higher attendance rates, and enhanced park reputation. This project demonstrates my expertise in guest experience design, sensory integration, technological innovation, and strategic planning within the entertainment industry.
In this project, I developed a Polaroid Pop-Up experience to enhance guest engagement and brand visibility through interactive and nostalgic elements. The event was designed to attract primary customers such as young adults and social media enthusiasts by creating a visually appealing spatial design that includes an iconic photo wall for memorable snapshots. I orchestrated engaging activities like instant photo printing and themed props to encourage participation. Effective logistics planning ensured smooth operations, while a targeted publicity strategy leveraged social media and local advertising to maximize reach. Success was measured through visitor turnout, social media shares, and participant feedback. This project highlights my expertise in guest experience design, spatial planning, event management, and strategic marketing, demonstrating my ability to create impactful and memorable pop-up events.
Man Versus Wild Theme Restaurant Design
In this project, I designed the "Man Versus Wild" theme restaurant, addressing key challenges such as creating an immersive wilderness experience while ensuring operational efficiency. The design pillars focused on authenticity, interactive elements, and sustainability, guiding the creation of a compelling narrative that transports guests into a rugged outdoor adventure. The experience walkthrough includes themed dining areas, interactive stations, and a captivating storyline that engages target customers—adventure enthusiasts and families seeking unique dining experiences. I meticulously planned logistics to optimize flow and resource management, weighed the pros and cons to balance creativity with practicality, and established metrics for success through guest satisfaction surveys and revenue tracking. Additionally, I implemented a feedback system to continuously refine the experience. This project showcases my expertise in experiential design, strategic planning, and project management, demonstrating my ability to create memorable and engaging environments that enhance guest satisfaction and drive business success.
Proposal for Mihoyo Theme Cafe in Montreal
In this project, I crafted a strategic proposal for miHoYo to launch a Theme Café in Montreal, designed to enhance brand visibility, engage the local community, and attract top talent in the competitive international market. My comprehensive approach included conducting an environmental analysis of Montreal’s demographics and game industry landscape, strategic location planning, and detailed logistics cost assessment. I developed an effective artist selection process, created a preliminary budget with justifications, and formulated a robust marketing plan to maximize media exposure and guest engagement. Additionally, I outlined a resource plan, scheduled activities and programs, and established metrics for measuring success. This proposal demonstrates my expertise in strategic planning, market analysis, financial management, and collaborative project execution, showcasing my ability to drive successful international expansions and innovative marketing initiatives in the gaming and hospitality sectors.
Souris - A Chocolate Brand Design
In this project, I developed the complete brand design for Souris, a premium chocolate brand, showcasing my expertise in product manufacturing, ingredient selection, and comprehensive marketing strategies. I meticulously designed the manufacturing procedures, including detailed maps and photos to illustrate the production process. Selecting high-quality ingredients, I ensured that Souris offers a superior taste and health-conscious options. Utilizing the 4Ps of marketing—Product, Price, Place, and Promotion—I crafted a strategic marketing plan to effectively position Souris in the competitive chocolate market. Additionally, I created a compelling company mission statement that reflects Souris’s commitment to quality and sustainability. The label and package designs were thoughtfully designed to enhance brand identity and attract target customers. This project highlights my skills in brand development, strategic marketing, product design, and visual communication, demonstrating my ability to create a cohesive and appealing brand that resonates with consumers.
Heavies - Startup Launch Plan: From Concept to Market Readiness
In this project, I developed a comprehensive launch plan for Heavies, a startup designed to address [specific problem]. I identified the core mission and set clear targets to guide the company's growth. By creating detailed user personas and conducting a thorough customer need analysis through surveys, I ensured that Heavies met the precise demands of its target audience. I selected effective advertising channels tailored to reach our ideal customers and performed an in-depth competitive analysis to position Heavies uniquely in the market. The launch plan includes strategic pricing, promotion, and distribution strategies to achieve market readiness, alongside future expansion plans to scale the business. Additionally, I produced concept sketches to visualize Heavies’s brand identity and product offerings. This project showcases my expertise in strategic planning, market research, customer analysis, competitive strategy, and creative design, demonstrating my ability to guide a startup from initial concept to successful market entry.
Google Sites
Report abuse