Embedded Files
PLEASE NOTE THE FOLLOWING INFORMATION:
PLEASE NOTE THE FOLLOWING INFORMATION:
All 3rd party tags, hosted files and/or redirect URLs must be secure (https://)
Please provide the full URL path for your landing page. Supplying URLs within hyperlinks is to be avoided.
To help preserve user privacy, Apple uses proxy servers to route all ad data. This means services attempting to determine users’ geographic location based on IP addresses may not be accurate. We recommend not using third-party reports to verify location.
Billboard and Leaderboard sizes will serve on iPads while Big Box and Half Pager sizes will serve on iPhones.
The Globe and Mail validates all 3rd party served ad tags for spec alignment prior to launch. The validation process looks at all aspects within each tag including creative files, HTML, images, pixels, JS wrappers etc. Please place heavier files into the subload/polite load.
After initial spec validation, any creative changes must be flagged to your Account Manager/AOS in advance. Updated tags require re-validation for spec alignment prior to going live.
If changes are not flagged, we cannot be held responsible for any issues that occur after the creative update.
Further details can be found here.
APPLE NEWS THIRD-PARTY AD TAG (DISPLAY) CHECKLIST
APPLE NEWS THIRD-PARTY AD TAG (DISPLAY) CHECKLIST
Absolute URLs only
Google Campaign Manager tags can support absolute or relative paths.
URLs must use HTTPS protocol
Apple IPs (17.*) Allow Listed or not blocked
No iFrames
Google Campaign Manager tags can support the use of iFrames.
SSL compliant
No fourth-party tracking
< 100 requests per impression
All ads are to spec in portrait and landscape mode
Expandable ads (No custom close, Two-part expand only)
All clicks using MRAID.open() or <ahref>
Google Campaign Manager tags are flagged as invalid for the following reasons:
Invalid impression/click URL format includes invalid characters (such as [ ] < > “ # % { } \ ^ ~ \\ ` or unicode characters such as \u2018, \u2019, \u201c, \u201d)
Invalid article ID, article header, or advertiser name for native templates
Invalid or missing creative ID, size, type, or body for template-less ads
Invalid DCM tracker or VAST tag
Known blocked creatives (deny-listed)
Network issues in accessing the tag
Note that use of Window.open will cause the clicks to fail.
Additional information on Apple News Third Party Tag Requirements can be found here.
APPLE NEWS RESTRICTED AD CONTENT
APPLE NEWS RESTRICTED AD CONTENT
Apple is committed to providing the highest quality advertising experience. To meet this standard, the following areas require additional considerations, reviews, and approvals before being accepted on to Apple’s advertising platform.
Age-restricted content
Ads promoting or containing age-sensitive products and services must be appropriately age targeted.
Alcohol
Ads for alcoholic beverages must be appropriately age targeted. There can be no images or videos that show the consumption of the alcohol product. All text, images, video, and audio must depict age-appropriate people and scenes.
Controversial public issues
Ads that present, include, or reference a position on a controversial public issue. This may include content that is deemed offensive, contains graphic or potentially offensive content, or is deemed an attack of a personal nature, an attack on an individual business, or a comment on a private dispute.
Dating
Ads for dating or personal sites cannot promote casual sex or international match-making services.
Financial products and services
Ads for financial products or services that are associated with deceptive practices aren’t allowed.
Advertisements for short-term loans, such as payday loans or cash advances, must adhere to the following:
U.S./Canada —Must be a member of at least one of the following associations: Community Financial Services Association of America, Online Lenders Alliance, or Canadian Payday Loan Association.
UK—Must be registered with the Financial Conduct Authority and follow the UK Code of Advertising for the payday industry.
Ads must not promote securities (stocks, bonds, notes, warrants, options, and so on) or insider tips on a particular stock or commodity.
Gambling
Ad content that promotes or facilitates real money gambling must have necessary licensing and comply with all applicable federal, state/provincial, and local laws or regulations, including having the proper age and location targeting.
Image rights and logo usage
An advertiser’s use of a third-party logo is included at its own risk. It is assumed that the inclusion of any intellectual property, logo, graphic, artwork, audio, film, celebrity, or person is properly licensed for use by the advertiser.
Pharmaceutical
Ads promoting pharmaceutical products, medical devices, medical services, or treatments must comply with all applicable federal, state, local, provincial and, if applicable, foreign country laws or regulations. Additional restrictions on the promotion of such products for cross-border sales may apply.
Survey ads
Ads that include surveys must display the entity that is conducting the survey and have a Respondent/Privacy Statement.
Additional information on Apple News Ad Content Guidelines can be found here.
APPLE NEWS DESIGN CONSIDERATIONS
APPLE NEWS DESIGN CONSIDERATIONS
Assets
Display creative assets must be produced as JPEG, GIF, or PNG. Video creative assets must be produced as MOV, M4V, or MP4.
Specifications are optimized for all supported devices. Only one set of assets is needed for all supported iPhone and iPod touch devices. Another set is needed for all supported Mac computers and iPad devices.
Animations
Animated banners can loop only three times, and the total animation can’t exceed 15 seconds. Repetitive or rapid flashing, blinking in excess, or visually stressful animations aren’t allowed.
Content-safe area
Some display banners will leverage a content-safe area to ensure consistent display across all supported iPhone and iPod touch screens. All key elements (for example, copy, legal, key graphics, and call to action) should be within the safe area to avoid being cropped.
Supported gestures
The following gestures are supported on all display banner formats:
Tap: Activates a control or selects an item.
Flick: Scrolls or pans quickly.
Drag: Moves an element from side to side or drags an element across the display banner’s interaction space.
Interaction Area
To ensure for the optimal interactivity of your ads on Apple News, all interactions should adhere to the guidelines illustrated in the diagrams below.
Additional information on Apple News Design Considerations can be found here.
Above images and information from:
Ad Specifications for Apple News.” Apple Support, Apple Inc, 2025, support.apple.com/en-ca/guide/adguide/apda0878bbd9/1.0/icloud/1.0.
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