Golden Griffin

Blog Posts

Advertising Support

The client-advertiser relationship is more than a partnership. Advertisers must provide attention to detail, respect behind closed doors, and honesty.

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High-Quality Advertising

High-quality campaigns must go through extensive research, create plans & creative strategies, and prioritize business metrics over media metrics. Signs of proper advertising come from sales, product R&D, and consumers.

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Cost-Effective Advertising

Plan development should take 1-3 months, not a few weeks. Businesses that invest in advertising planning will experience an improvement in short and long-term CPA, client growth, and build loyalty.

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5 Stages of the Consumer Journey

The 5 stages of the consumer journey are awareness, consideration, engagement, conversion, and loyalty. Campaigns should focus on 1 stage at a time. All of the business efforts should tie back to the current stage. Brands get the best performance with this approach.

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Pay-Per-Click Channels

The pay-per-click model charges brands when a user clicks on an ad. Pay-Per-Click channels fall into one of two buckets. Learn about media/behavior-focused channels and business-focused channels.

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PPPP Advertising vs Performance Marketing

Campaigns need to use a mix of performance, business, and behavioral data to succeed in a privacy-first world. Learn more about media performance-focused campaigns and business performance-focused campaigns.

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Business Goal Creation

Every business should have 1, 3, 6 Month, 1, 2, 5, & 10 Year Goals. Business goals ensure marketing efforts are effective and encourage growth. Companies should use the S.M.A.R.T Goal technique to create comprehensive business goals.

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Advertising for Small Businesses

All businesses need to invest in advertising. Ad research & data can impact the 4 Ps of Marketing. Additionally, it allows brands to understand consumer behavior and needs.

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Advertising Cost

Golden Griffin strives to make advertising accessible for every company. Startups and Established brands need advertising to create sales and grow.

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Paid Search - Engine Benefits

Paid Search Engines have a ton of benefits. Learn how they hit Stages of the Consumer Journey, geo-target, measure data, & save advertising costs.

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Google Grants - Program Overview

The Google Grants program gives nonprofits $10k/month in Google Ads credit. Discover more about Google Grants & the eligibility requirements.

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Search Tips - Basics & Terms

The article gives a deep dive into paid media, digital media, pay-per-click platforms, and search terminology. Learn the basics of paid search.

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Paid Media

Paid media allows brands to expand their reach beyond the capabilities of earned and owned media. The media type includes paid search, social, display, ooh, guerrilla, print, TV & radio. Click on the link to learn more about the media channels, creative, and main call to actions.

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Earned Media

Earned media is extremely effective. Consumers tend to listen to their friends or family over an ad or brand. The media type includes word of mouth, social media, online reviews, media coverage, & organic search. Click the link to discover more about the earned types and their benefits.

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Owned Media

Owned media is a powerful tool all brands can utilize. The media type includes a brand's website, social media channels, app, blogs, articles, speeches, sub-brands, company office, & employees. Click the link below to learn more about owned media and how it can help your brand.

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