EXPERIENCE

Role: CEO 

Golden Griffin offers Paid Search and Google Grant services, helping brands grow through tailored research, planning, and ongoing monitoring across all consumer journey stages. As CEO, I oversee all agency activities, from website development to advertising campaigns. With consumer search behaviors constantly evolving, our comprehensive approach ensures your brand stays adaptable and competitive—because success begins with understanding and responding to your audience.

Role:  Media Specialist

My media planning expertise includes analyzing demographics, optimizing campaigns, and selecting the best media mix to meet objectives, resulting in a 47% sales boost for a 'Home & Garden' client in Spring 2024 and a 24% increase in fall. In media buying, I secured placements, built vendor relationships, and boosted KPIs—social ads exceeded goals by 107%, search by 88%, and YouTube by 86%, with overall improvements of 35% in 2023. As Search Pillar Lead, I helped my team earn the Google Ads Premier Partnership, developed processes for PPC and SEO, and created tailored paid search strategies for diverse clients. I also designed tools like the SQR optimizer and SEM build generator, reducing reporting time by over 2 hours and streamlining workflows. Additionally, as DEI Committee Lead, I promoted inclusivity through presentations, newsletters, event organization, and collaborative blog posts.

Role:  Paid Search Strategist/Analyst/Assistant

With a strong track record of scaling marketing initiatives and building high-performing teams, I significantly increased PSECU's advertising budget from $300K to $1M over two years, enabling the launch and management of over 100 successful campaigns. I am passionate about developing efficient workflows and have a proven history of establishing new teams and processes that enhance performance, foster collaboration, and drive measurable results.

Role: Advertising Specialist

I contributed to the Special Olympics' mission by helping them exceed their event revenue goals through innovative promotional strategies and leading media buying for their Google Grants campaign, effectively increasing awareness and donations. My approach centers on developing clear, strategic initiatives that deliver measurable results for organizations.

Role: CMO

My portfolio highlights a proven track record of driving measurable growth across diverse channels, including increasing our Twitter followers by over 1,000, optimizing processes for the blog and marketing teams, and consistently securing new business opportunities. I leverage a strategic approach paired with hands-on execution to deliver tangible results that align with organizational goals.

Role: Marketing Intern

I have a demonstrated history of delivering impactful business outcomes through strategic planning and execution, resulting in record-breaking monthly deliveries and revenue growth. Additionally, I expanded our social media presence by 20% within two months, showcasing my expertise in audience engagement and brand development.

Role: Media Intern

I am a proactive leader with a proven ability to drive results, having successfully managed two marketing interns by guiding their professional development and overseeing their daily responsibilities. My strategic approach to identifying new business opportunities resulted in securing advertising placement meetings, while my development and execution of an on-site brand activation program significantly enhanced our company's visibility and presence in the market.