Media Intern | May 2016 - Aug 2016 | Philadelphia, PA (Hybrid)
During my time at Philly Weekly, I took on a leadership role by mentoring two marketing interns and guiding their work on media endorsements for local businesses. My efforts also focused on business development, where I successfully generated advertising placement meetings with prominent local businesses like Dave & Buster's and South Jazz Kitchen.
I was also responsible for the execution of key brand initiatives, including leading the creation of an on-site brand activation for the company's largest event of the year. Beyond that, I managed the company's social media content calendar and covered live events throughout the city.