My journey into digital media began at Temple University, where I discovered my passion for advertising research and planning. Through unique internships at Philly Weekly, Fishbox, and st-tech.blog, I honed my skills in media planning and learned to navigate key industry tools like Google Analytics, Google Trends, and Ad$pender.

I now specialize in creating strategic, integrated Media campaigns. My professional experience on both the client and agency sides gives me a unique perspective, allowing me to craft comprehensive campaign plans and deliver actionable business recommendations. I am a detail-oriented strategist with a passion for training and empowering others.

When I'm not diving into data, you can find me exploring Philadelphia on my bike, traveling to new cities, or experimenting in the kitchen.