Harmelin Media

Paid Search Strategist | Jan 2020 - Aug 2022 | Bala-Cynwyd, PA (Hybrid)

In this role, I was an integral part of the team responsible for managing and growing Paid Search campaigns. I successfully grew my lead account’s media budget from $300k to $1M in two years, while also providing support for over 100 Paid Search accounts.

Beyond my core responsibilities, I took the lead on projects that improved our entire department. I created and enhanced tools and processes that boosted efficiency and accuracy. I also proactively supported the New Business Team, helping to create media plans and prepare for client calls. My passion for collaboration also led me to build a new PPC to SEO team to streamline our cross-departmental efforts.

Paid Search Analyst | Jan 2019 - Jan 2020 | Bala-Cynwyd, PA (In-Office)

In this role, I worked closely with senior team members to manage the full lifecycle of Paid Search campaigns. My responsibilities included developing campaign strategies, creating engine tactics and builds, and providing monthly performance reports. I also performed advanced optimizations, such as bid strategy adjustments and landing page enhancements, to maximize campaign performance.

A key achievement in this position was successfully scaling the main account’s campaign load, increasing it from 20 to over 100 yearly campaigns, each of which spent more than $10K per month.

Paid Search Assistant | Feb 2018 - Jan 2019 | Bala-Cynwyd, PA (In-Office)

In this role, I was responsible for supporting Paid Search campaigns for a variety of clients and industries. I handled key operational tasks such as budget pacing and estimates, campaign reporting, and building new SEM campaigns from the ground up. My day-to-day work also included optimizing campaign performance through strategic adjustments and testing.

A significant accomplishment in this role was growing the main account's campaign load from 5 to 20 yearly campaigns, with each campaign spending over $10K per month. I also had the opportunity to lead discussions with senior-level, cross-departmental teams on a variety of important agency projects.