Planit

Media Specialist | Dec 2022 - Sept 2025 | Baltimore, MD (Remote) 

As a Media Specialist, I was responsible for driving strategic growth through data-driven campaigns and operational leadership. I successfully increased a key client's sales by 47% through meticulous media planning and optimizations. My efforts consistently improved campaign KPIs, with one channel exceeding its goal by 107%, and overall metrics improving by 35%. Beyond client work, I led the search pillar team to achieve the exclusive Google Ads Premier Partnership and created operational tools that saved the department over two hours a month by automating reporting and campaign builds. My leadership extended to a DEI committee, where I spearheaded initiatives that fostered a more inclusive workplace.