Special Olympics

Advertising Specialist | July 2021 - July 2022 | Philadelphia, PA (Remote)

In this role, I had the opportunity to collaborate directly with the Special Olympics marketing team, helping to exceed the Polar Plunge's event revenue goals. My contributions spanned from strategic event planning to tactical execution.

My work involved making data-driven decisions on promotional materials, product improvements, and email marketing. I also led discussions with the committee on key topics like paid media opportunities, on-site brand activations, and location selection—all of which were guided by a deep understanding of our target audience and their needs.