st.tech

CMO | Nov 2016 - Sep 2017 | Philadelphia, PA (Hybrid)

During my time at st-tech, I was responsible for key aspects of content marketing and business development. I managed the entire content calendar, and to streamline our efforts, I developed and implemented operational processes for our team of five blog writers.

I also focused on driving growth by generating new business for content marketing and assisting with business content partnership generation. On a weekly basis, I provided detailed performance updates on our marketing and business progress to leadership. My work was powered by a variety of marketing tools and skills, including Google Analytics, BuzzSumo, and both Display and Social Media Advertising.