I develop paid search demos and conduct comprehensive audits for both nonprofit and for-profit clients, showcasing strategic insights and optimization opportunities. Additionally, I design and implement targeted email outreach strategies to attract new business, while creating content and social media plans that enhance brand visibility and engagement, ultimately driving client acquisition.

Channel Highlights

Email | Twitter | Instagram | Twitter

I led the development of three paid search service offerings, establishing comprehensive processes and documentation for each. Currently, I am expanding our capabilities by developing media buying services across diverse digital and traditional channels, where I am responsible for crafting strategies, refining processes, and enhancing website integrations to support these offerings.

Service Highlights

Paid Search | Google Grants | Campaign Audit

I led a highly successful campaign that exceeded all KPIs, demonstrating exceptional performance. After the campaign's conclusion, I collaborated with the creative and web teams to develop compelling case studies that showcase our team's outstanding efforts and results, effectively highlighting the campaign's success and our collective expertise.

Campaign Highlights

Preen | Great Stuff | GreenView

Link: Planit Blog

Collaborated with team members to create compelling content for the company’s blog, emphasizing engagement and impactful messaging. As DEI Co-Chair, I partnered closely with the DEI team to ensure our content was inclusive, authentic, and effectively conveyed our commitment to diversity, equity, and inclusion to our audience.

Blog Highlights

Black History Month | Juneteeth

Collaborated with the SEO team to develop integrated strategies, creating comprehensive processes and documentation for the Search team, SEO team, and clients. I worked closely with SEO professionals on client projects, jointly implementing integrated tactics and continuously refining processes to enhance effectiveness and align with client objectives.

Tactic Highlights

Conversion Mirroring | Keyword Data Sharing

As a member of the Operations team, I developed and optimized search and agency processes, resulting in enhanced efficiency and a significant reduction in errors. I contributed to the design and implementation of new tools and workflows, collaborating closely with team members on various departmental projects to drive continuous improvement.

Project Highlights

Search Alternatives | Launch Checklist Improvements | Pixel Checks

Conducted comprehensive research for media RFIs and RFPs, analyzing company, competitive, and industry data to develop compelling media pitch decks. Collaborated closely with senior agency leaders on diverse new business initiatives, and identified relevant media award opportunities to enhance the agency's recognition and reputation.

Awards

AdAge: 2021 Best Place to Work | AdAge: 2022 Best Place to Work

I spearheaded the Special Olympics Google Grants campaign on Google Ads, developing targeted campaigns for their year-round events and delivering comprehensive multi-channel post-event and monthly reports. My strategic efforts consistently helped Special Olympics achieve their donation and volunteer goals, while also driving marketing enhancements across email, social media, events, and other channels. 

Campaign Highlights

Polar Plunge | Fall Fest | Beaver Stadium Run

I developed and continuously refined content and team workflows that significantly boosted productivity and accuracy. This streamlined approach enabled the team to produce blogs more rapidly, attract new business, and synchronize blog content with social media campaigns. As a result, st-tech experienced increased website traffic and grew its social media following by over 1,000 followers.

Project Highlights

Content Workflow | Content Generation | Team Organization

I spearheaded and executed the on-site brand activation for Philly Weekly's premier annual event, overseeing team coordination, developing the CTA strategy, and producing all creative assets. This initiative significantly boosted brand awareness and increased social media followers, demonstrating my ability to deliver impactful, engaging experiences that drive measurable results.

Conducted research, secured event attendance, and covered a diverse range of events for Philly Weekly’s newspaper and social media platforms. Interviewed attendees and created engaging marketing content on-site, collaborating closely with writers and editors to produce compelling event media.

Event Highlights

Philly Pride Festival | Philly Beer Festival

Class: Advanced Media Planning

Award: Best Media Plan

To assess Honeygrow's market positioning, I conducted comprehensive research on the fast-casual restaurant industry and pinpointed store locations with the greatest potential ROI. Based on these insights, my team developed a targeted media plan to effectively reach the identified audiences, optimizing our marketing efforts and driving growth.

Class: Advertising Campaigns

For Outback Steakhouse, my team developed a comprehensive ad campaign by conducting in-depth audience and industry research, which provided valuable insights into the full-service restaurant sector. These insights informed our creative process, enabling us to craft a compelling and targeted campaign idea tailored to the client’s brand and customer base.

Class: Advertising Sales

To pitch a campaign idea to the Dave & Buster's Marketing team, I conducted comprehensive research on the Philadelphia market, the gaming entertainment industry, and the target audience, which enabled me to develop a compelling tagline, as well as strategize the media plan and allocate the budget effectively.

Class: Research and Strategy

My team conducted in-person interviews with the audience and integrated these insights with quantitative data to craft a targeted communication strategy that successfully repositioned KIND Snacks as the go-to healthy option for busy college students.