Identify the process that distinguish us competitively. Determine what elements of those processes should be standardized across the company?
Envision our customer's experience as it ought to be. Determine what integration of data and end-to-end connection of processes is necessary to make that real.
Decide how we would like our company to grow. Can we offer current customers more products or services?
Pick one dominant model at each level in our company to provide a clear vision of how the company will operate.