Benchmarking Analysis

Benchmarking is a tool for competitive analysis. Benchmarking is the comparison of products, services, processes and methods. The comparison often takes place with the competition and the aim is to find out how the best in the market does it (best practice).

There are different types of benchmarking. In this case, the type "competitive benchmarking" is used. In this version, the existing process is compared with that of the competition. In our case, the competition are the foreign road traffic offices. They are not in competition with the road traffic offices in Switzerland, but they can be considered as competitors in terms of efficiency.