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A chief digital officer specializes in creating and implementing an organization's overall digital strategy. The primary focus is to enhance the relationship between data and customers. Excellent technical skills are essential for chief digital officers, as they are responsible for creating an organization's online presence through web-based marketing and mobile or social applications. Relevant technical knowledge or experience may include AR/VR, sensors/beacons, HTML 5, CMS, and cloud technology like Heroku or AWS. Chief digital officers should have strong project management abilities in order to oversee project teams. Strong communication skills are needed to interact with team members, executive management, and clients. Chief digital officers should have analytical skills in order to develop effective strategies, determine project risks, and plan product development.
The CDO should...
...allign all intern stakeholders with leadership skills and charisma
...break down the traditional silos to create a transversal company with new hybrid structures
...understand and manage internal politics by speaking all languages of internal stakeholders
...challenge everything that is already in place on a strategic, operational and procedural level
...unify thorough digital knowledge in business processes, marketing, social media, mobile, big data and technology
...understand traditional value chains (service) combined with relevant operational experience
"Let your CEO run the business of TODAY, while the CDO prepares you for the business of TOMORROW"
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