What are some of the systems, actions or processes you have used in your own life to make a large or unwieldy task more manageable?
it’s the easier we make a behaviour to do, the more likely it is to happen. This is true of both good and bad behaviours.
Behaviours which we are motivated to do but have no ability to do become frustrating and demeaning. We see this inability as a failure which reflects negatively on ourselves and our capacities and, as we continue to engage in this behaviour, we begin a process of negative self-talk which makes us less likely to do the behaviour in future. To move a behaviour along? the action line in the Fogg model (B=MAP), we can employ strategies that make the behaviour easier or harder to do.
Making behaviours harder to do Within the Fogg model, behaviours that fall below the action line are too hard to do and we have little motivation to do them. This is often the remit of authority figures such as educators and police – making a challenging behaviour less accessible and less desirable.
We often see this method of manipulating access in interventions designed to deprive people from a desired stimulus, such as:
· making cigarettes prohibitively expensive
· requiring payment of a fine for an infraction
· removing a lunchtime break from a student who has altercations at breaks.
In each instance, we are making the desired behaviour more challenging to access or more punishing to engage with. This can lower the chances of the behaviour occurring, it can also have unpredictable effects. While this is a legitimate stance and valid path to take the behaviour model, we will see why, in Education, it is not the most effective means of achieving durable behaviour change.
Making behaviours easier to do
In the Fogg model, behaviours that fall above the action line are easy to do, and we have a higher motivation to do them. As such, these behaviours happen with predictable regularity. To promote a behaviour, we can make it easier to do by improving accessibility and motivation.
The most common means of increasing ability or access for students is by supporting them with an SSO to help them co-regulate and find their way through challenging aspects of the desired behaviour. Unfortunately, this does not increase the student’s ability or teach them new behaviour regulation/management/control skills; co-regulation merely shifts the responsibility for behaviour regulation to the adult.
The process of increasing ability can take many forms. Take putting on your shoes, for example. It seems simple enough: get out the shoes, put on your feet, tie the laces, done. However, for some people, putting on shoes is a trial, as difficult a task to ask of them as having them move mountains. How can we help someone like this increase their ability to do this desired behaviour?
Planning for the increase of ability can be reduced to the simple mnemonic PAC:
PERSON (P) – Changing the person involves increasing their knowledge or understanding of the action to make it less difficult. If a person does not know how to tie their shoelaces, you can see how this may be a prohibitive barrier to prompting the desired behaviour.
Here’s one of the best examples I have ever heard to explain this aspect of ability to change: Imagine you have paid for your New Year’s resolution gym membership again this year and, once again, it’s March and you have struggled to even set foot through the door. Upon reflection, you realise that it’s not the physical effort or the time investment of working out that’s stopping you – you truly just do not know what to do in the gym. How do the machines work? What workouts should you be doing? Where is everything? What are the social norms?
You realise that this has been stopping you from the doing the behaviour you want to do. To remedy this, you watch YouTube videos and hire a personal trainer to support you in your first few visits until you become accustomed to the environment. Success! You are now going to the gym more regularly.
ACTION (A) – In this domain, you modify the frequency, intensity or duration of the behaviour to reduce the complexity, actual difficulty or perceived difficulty. In our example of putting on your shoes, you could change the following:
· frequency – only put on shoes when it’s time to go out
· intensity – you only have to put on one shoe, and I will do the other
· duration – only put on your shoes for 2 minutes
CONTEXT (C) – Finally, you can change the context the behaviour is being triggered in. This refers to the environmental factors or resources available to make the behaviour easier. In our shoe example, you may get shoes with no laces, or slip-on shoes. You may place the shoes at the door ready to go, or start with them pre-tied.
This PAC model can also be used in reverse, to make a behaviour more difficult to do and reduce the likelihood of it occurring.
When looking to improve ability by making a behaviour more or less accessible, or trying to find the stumbling block preventing a desired behaviour from happening when prompted, there are five broad factors to consider.
1. Time – How long or short is the behaviour? We are far more willing to do a difficult behaviour for a shorter amount of time than for a sustained period.
2. Financial – How much money does this behaviour cost or earn you?
3. Physical effort – Is the behaviour physically draining? Is this stopping you from engaging in the behaviour?
4. Mental effort – Is the behaviour mentally taxing? If it is an undesired behaviour, can it be made to be mentally taxing?
5. Routine – Does this behaviour fit into your already-established routine after another behaviour, or is it being forced into your routine?
Consider how these five factors can be increased or decreased to make behaviours more or less likely to happen reliably.
Each behaviour we exhibit is a vote towards one identity and against another. In our running example, each bag of potato chips is a vote towards your unhealthy identity, and each morning run it is a vote towards your desired identity.
These votes accumulate to form your internal identity, or how you perceive yourself. Though our purpose in behaviour design is to bring about real, long-lasting change in behaviour, we also change identity by making more frequent votes towards our desired identity. Educators may know this effect better as the Pygmalion effect, or a self-fulfilling prophecy.
Knowing this is crucial to our role as educators. We need to recognise that our more challenging students, who need our support the most, often have internalised beliefs that they are a ‘bad’ child or a ‘stupid’ child. Each small behaviour we can support them to do away from this negative identity and toward their desired identity helps reinforce this self-fulfilling prophecy in a positive direction until we see a behaviour cascade.
The behaviour cascade is the effect that occurs when someone continuously engages in small, manageable behaviours towards their desired behaviour, aspiration or identity. Some of you may know this better as RIA, or Results in Advance – that behaviour change precedes a change in attitude.
It has been shown that each small step towards a desired identity allows for an additional load to be put on the participant, causing the new behaviour to grow.
For example, a person who aspires to become a runner starts out simply running to one lamp post and then walking to the next and repeating. Each time they are successful in this behaviour, they become slightly more confident. As this behaviour replicates and becomes automatic, the load that person can take is increased and, naturally, they start running to the second lamp post, and then to the third, and eventually they are running five kilometres, then ten, and then a full marathon.
That is the behaviour cascade.
Smoking Kills – this is a fact. Everyone knows this, and yet there are still smokers. Not only that, but there are still new people who adopt the habit of smoking.
This is the Information–Action paradox, which states that no matter how much information you give a person and how much you harp on about the facts of the situation, there will be no behaviour change until there is a change in motivation, ability or prompt.
Take this example: A student is always late. We talk to them about the benefits of being at school on time, and how missing out on even 10 minutes of school a day will accumulate into insurmountable academic loss over their school career. However, we do nothing to change their MAP. This student will not change their behaviour as we have not actually altered any of the variables of behaviour design. The tricky part comes when our own mind convinces us that we have. After all, we told them all the information – surely, it’s up to them to be motivated to make the change.
In reality, if the student were capable of making the change in the first place they would have done so already. What they need is an intervention in their motivation, ability or prompt to make the behaviour more likely.
On a piece of paper, take you goal, behaviour or aspiration and place it in the middle of a cloud. We are going to map out avenues for you to decrease or increase your ability to do this.
Imagine that you have a magic wand and no limitations. Money, time and energy are now no object. Record all the behaviours that can get you toward your goal, behaviour or aspiration.
Using our PAC mnemonic, start with the person. How could you increase your knowledge, ability or understanding to achieve your goal, behaviour or aspiration?
Now consider ability and context, recording all the different behaviours that could help you achieve the goal, behaviour or aspiration you have set.
Feel free to go wild here. It’s okay to put down things like ‘quit my job and move to the Bahamas’ or ‘win the lottery’ – the very next step is to sort these behaviours by impact and feasibility.
Once you have your list of behaviours, sort them along the axis below into feasibility and impact.
Once you have sorted each behaviour, take the top three behaviours from the top right quadrant and implement them below.
Implement some of the ability changes you explored in the plan phase.
Using your habit tracker, record and document how each change impacted your ability and motivation to do your desired behaviour.
I encourage you to write your reflections in a journal or Word document using these guiding questions:
What surprised you about the main topic?
What was the most interesting piece of information you learned from the subtopics?
List 10 ways you can help students change their ability to do desired behaviours.