Tata Nano Is On Launch Pad
News and Tata Nano are made for each as Tata Nano itself a story which is carried on by achieving one after another milestone recently it was in Srilankan Taxi market now launched in Nepal the total sales of Tata Nano cars from July 2009, when the company started delivery, to the end of April 2011 is 110,794. Tata Nano would be a costly affair for the Nepalese due to 240 % additional customs duties, other duties and insurance charges Nano at a price of Rs 1,51,000 available in India which will be charged Apx Rs 5 Lakhs in Nepal. Now it has introduced three brands of Tata Nano, the standard version of Tata Nano, Tata Nano CX and Tata Nano LX .Sipradi Trading Pvt Ltd. is Tata Motors' official importer in Nepal will be responsible for the over all marketing. Tata Motors is the third largest customer vehicle vendor in Nepal and associated for 36 years by selling some well known models like Indica Xeta, Indica V2, Indica Vista, Indigo CS, Manza, Sumo, Grande, Safari and Aria. as well Tata Motors is India's largest automobile company, with consolidated revenues of INR. 1,23,133 crores ($ 27 billion) in 2010-11.
By default Tata Nano it’s a peoples car especially for Indians, always attracts by its economic and purpose full features to its target consumers other than the question is the tag of people’s car will remain same in other developing Asian countries like Nepal, Srilanka. Where the cost factor will be the major hurdle rationally people’s car status will remain same in European countries effectively not in the major part of Asia recently the response of the Srilankan market wasn’t up to the mark now we can assume that Tata Nano is in the phase of test marketing variably this can be an indication to start bunch of organization in developing countries of Asia.
