ARE YOU CONVINCED?
The art of persuasion is, counter-intuitively, a practice of self-reflection. When trying to understand how to get someone to see and accept your point of view, it’s best to look inward.
The first step after drafting a persuasive message is to find ways to “poke holes” in your own arguments. Who better to do that than the one who made them, right?
To do that, I play the devil’s advocate and try to sink my own ship by refuting claims or presenting counterarguments to my statements from an outsider’s perspective.
Learning both sides of an argument and how to anticipate and navigate through them for the reader builds trust in what they’re reading and ultimately, in myself and my team.
Technical communicators draw information from trusted sources and present them to our audience in a compelling and logical way, so that they accept our argument as the only path forward.
In my persuasive letter, I covered all the aspects discussed above and included references for the reader should they want to verify my claims.