Embedded Files
KEY ELEMENTS:
The toolkit Comprises two core elements:
Four Client Expectation Scenarios
Counseling Cards for Young Women (15-24)
Gender-based violence specific counseling messages
Client Expectation Scenarios and Counseling Cards
Client Expectation Scenarios and Counseling Cards
Breakthrough ACTION conducted two segmentation exercises to develop a set of tools for improved family planning counseling by better responding to women and couple’s needs and improve informed choice regarding method uptake. Using an existing dataset, as well as research conducted by the team, Breakthrough ACTION examined the gaps and current challenges undermining the quality of the counselling.
The following segments were identified:
Providers: 1) Progressive Practitioners; 2) Passionate Balancers; 3) Restricted Reputationalist; and 4) Unengaged Providers
Clients [nulliparous young women (15-24): 1) Open Strugglers; 2) Advantaged Adopters; 3) Restricted Traditionalists; and 4) Skeptical Adventurers
The Client Expectation Scenarios allows clients to better understand and empathize with providers, while the Counseling Cards can be used by the provider to quickly segment her/his client and adapt the counseling messages to resonate with that segment’s needs, attitudes, and beliefs, including gender-based violence specific counseling messages.
Social and Behavior Change Objectives
To identify relevant segments for a tailored counseling approach
To build trust between providers and clients
To improve delivery and adherence to family planning
To increase awareness and application of a systems lens in improving quality of family planning services
To improve provider and client satisfaction issues
Client Expectation Scenarios
Client Expectation Scenarios
The following segments were built using the key drivers and behaviors:
The following segments were built using the key drivers and behaviors:
Infographic
Infographic
ClientExpectationScenarios_Infographic_FINAL.pdfScenarios Tool
Scenarios Tool
ClientExpectationsScenarios_FINALCounseling Cards
Counseling Cards
The following segments were built using the key drivers and behaviors:
The following segments were built using the key drivers and behaviors:
Infographic
Infographic
ClientCounsellingCards_Infographic_FINAL.pdfCounseling Cards
Counseling Cards
ClientCounselingCardsAudience Segmentation Files
Audience Segmentation Files
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