Breakthrough ACTION South Sudan

Breakthrough ACTION ignites collective action and encourages people to adopt healthier behaviors—from using modern contraceptive methods and sleeping under bed nets to being tested for HIV and preparing for epidemic outbreaks—by forging, testing, and scaling up new and hybrid approaches to social and behavior change.

The work harnesses the demonstrated power of communication—from mass media to community outreach to user-driven social media campaigns—to inspire long-lasting change, while also taking advantage of innovative approaches from marketing science, behavioral economics, and human-centered design.

Project Description

Breakthrough ACTION is a global social and behavior change (SBC) project funded by the United States Agency for International Development (USAID) that is designed to increase the practice of priority health behaviors and enable positive social norms, including gender norms, for improved health and development outcomes, with an emphasis on family planning/reproductive health (FP/RH), HIV, maternal, newborn, and child health (MNCH), zoonotic diseases, and malaria.

Breakthrough ACTION South Sudan was a two-year (2020-2022) social and behavior change project designed to nurture an enabling environment that leverages and grows the existing system of community support for increased and equitable access across the service delivery continuum. The Project is tasked to co-design, develop, pilot, and refine SBC packages that will be utilized and implemented by multiple USAID-supported projects and host country government programs as well as donor and multilateral supported activities that focus on family planning and reproductive health (FP/RH), gender-based violence (GBV), maternal, neonatal and child health (MNCH), water, sanitation, and hygiene (WASH), and resilience.

Intermediate Results:

IR One:

Strengths of individuals, communities, and organizations to design and deliver quality SBC interventions across U.S. government investments leveraged.

IR Two:

Insights from behavioral and socio-normative data gathered and applied.

IR Three:

A set of evidence-based SBC and gender synchronous interventions and tools co-created, tested, and documented.

Breakthrough ACTION South Sudan Partners

Page updated

Google Sites

Report abuse