The purpose of the Learning Program is to increase individual and skills in SBC. The program took take place over a period of several months and each session, or set of sessions, covered the different phases of the SBC Flow Chart.
There are three components of the Learning Program.
A more formal workshop-based learning with a mix of in-person, virtual, and self-led. While all participants will receive an overview of the various disciplines used, this learning will be paired with participatory and more in-depth experiences in audience segmentation, human centered design, behavioral economics, and/or community engagement.
Learning-by-doing is one of the best ways to learn. The Learning Program worked in partnership with the Innovation Teams to co-design and test materials and interventions.
Participants received on-going mentoring throughout the process.
The Learning Program was facilitated by each of the Breakthrough ACTION partners including, Johns Hopkins Center for Communication Programs, Save the Children, Camber Collective, ideas42, and ThinkPlace.
The first part of the “Define” phase of the SBC Flow Chart is to “Mine Existing Knowledge”. During this step, SBC practitioners examine the available information, knowledge, and data to understand the health or development context, current SBC programming, the audiences who are affected, including their current behaviors, beliefs, and attitudes. This data mining often results in the identification of additional questions, or gaps, that remain to be answered with the collection of new data.
Session One covered the steps needed to mine the existing knowledge. Participants engaged in group work including defining a shared vision and beginning to outline the necessary content for a situation, program, and audience analyses.
Time commitment: 2.5 hrs
Main objective: Understand the process of conducting situation, program and audience analyses.
Outcomes:
Participants will understand the importance of having a shared vision for the program.
Participants will be able to describe the current situation (extent and severity) of the health or development issue, including who is affected (potential audiences).
Participants will be able to consider the broad context in which the health issue exists.
The session on "Audience Segmentation" was broken down into multiple sub-sessions designed to provide learners with a deeper understanding of what advanced segmentation is, why it is beneficial, ways in which audiences can be segmented, and how to conduct an advance audience segmentation.
Module One
The main purpose is for learners to understand the origin, definition and value of segmentation and prepare participants for the self- learning course on segmentation. Through this initial session participants learned about the value and role of segmentation. Using real life examples, participants learned about the methodology for conducting segmentation and their pros and cons. The course ended with an introduction to the Global Health eLearning Center platform to equip participants with clear instructions on how to take the course.
Time commitment: 1.5 hrs
Main objective: Understand the origin, definition and value of segmentation and prepare participants for the self- learning course on segmentation.
Outcomes:
Participants will understand the value and role of segmentation.
Participants will be equipped with clear instructions on how to take the self-learning course.
Module Two
The purpose of this session was to equip participants with knowledge to conduct segmentation in their local contexts. Module Two was a self-led and self-paced study module wherein the participants learned the step-by-step process on conducting segmentation and applying it. The course started with an introduction to what segmentation is and describes the different approaches and methodology before walking participants through each step of the segmentation process using real life examples. At the end of the course, participants received a USAID course certificate.
Applying Segmentation to SBC in Family Planning is available in both English and in French.
Time commitment: 10 hrs over 2 wks
Main objective: Equip participants with knowledge to conduct segmentation in their local contexts.
Outcomes:
Understand the key steps to conduct a segmentation
Be able to undertake a segmentation
Understand how to utilize results to improve their programs
Module 3
This session offered an opportunity to engage, discuss and share participant thoughts on the course and answer any questions enabling them to also learn from the reflections of others. The second part of the session focused on discussing concrete applications of the segmentation to improve the performance of programming and public health interventions.
Time commitment: 2 hrs
Main objective: Answer participants questions on the self-learning course, reflect on and discuss the learnings from the course and identify concrete ways in which segmentation can be used in their day-to-day job.
Outcomes:
Clarify any questions participants may have on the learning course
Discuss practical ways on how to apply segmentation to their work
Community engagement is a capacity strengthening process through which community individuals, groups, or organizations plan, carry out, and evaluate activities on a participatory and sustained basis to improve their health, education, and other needs, either on their own initiative or stimulated by others. This session provided an overview of the adapted Community Action Cycle (CAC) methodology for community engagement, which integrates the Partnership Defined Quality (PDQ), methodology. The CAC, after community entry and orientation, supports communities in exploring and prioritizing issues, and developing, implementing and monitoring community action plans led by the community. The PDQ has been integrated into the CAC to increase this exploration of the issues between the community and health service providers to explore and bridge any gaps via community action plans.
Time commitment: 1.5 hr
Main objective: To provide participants with an overview of community mobilization and community engagement, and the BASS methodologies that will be used to encourage community collective action.
Outcome:
Participants will understand community mobilization, community engagement, degrees of community engagement, and the methodologies to increase community collective action and dialogue between communities and community health facility staff.
In this multi-day Design Learning Sprint, participants were introduced to both Behavioral Design (BD) and Human Centered Design (HCD) approaches. They were guided as active participants through an interactive process, where they explored how to leverage BD and HCD when defining the problem they want to solve and when setting a shared intent on the path towards solving it. Participants were exposed to new and innovative research methods that offered participatory and creative ways to gather meaningful insights into daily realities of target groups.
Finally, this Sprint offered participants the opportunity to learn and practice the mindsets and tools of co-design, including prototyping and testing ideas to come to solutions that are relevant, long-term and owned by the communities with whom we work.
Time commitment: 4 days
Main objective: To provide participants with an overview of both human-centered and behavioral design approaches (HCD and BD) to defining and deepening their understanding of social issues, setting a shared intent towards developing solutions and co-designing contextualized, innovative and user-centered interventions.
Outcome:
Participants will gain familiarity with HCD and BD approaches, with inspiration on how these approaches can apply to their work and the creative confidence and enthusiasm to apply these approaches in their processes and activities.
During this two hour course, participants gained an understanding of monitoring and evaluating, specifically in the context of SBC programs. The course was designed to provide a foundation for the planning and implementation of timely and focused SBC program monitoring by providing recommended monitoring methods, helpful tips, and solutions for common challenges.
Time commitment: 2 hours
Main objective: To provide participants with an understanding of monitoring and evaluation when it comes to SBC programs.
Outcomes:
Understand the role and importance of monitoring in improving SBC programsLearn how to develop and monitor output, reach, coverage, outcome (intermediate and behavioral) indicators
Identify how best to monitor different types of SBC interventions
Discuss how monitoring data can be used for adaptive management and quality assurance