Our Q1 Accomplishments
What an exciting start to the new year! We kicked off Q1 with the AMA Winter Conference, where we connected with colleagues and celebrated our awardees. It was a wonderful opportunity to engage with our community and even enjoy some time together in beautiful Madrid. Thank you to each of you for being an important part of our community. Your energy, scholarship, and support make all the difference! If you know others who would benefit from joining us, please help spread the word, and follow us on LinkedIn & X. Finally, please add our SIG to your AMA membership!
Conferences and Other Events in Q1
AMA Winter Conference: It was so great seeing many of you in Madrid! In addition to enjoying nice weather and food, we held a special session and also organized a reception celebrating AISIG Awardees. Congratulations again to all our winners:
Best Paper Award
Huang, Ming-Hui, & Roland Rust (2024), “The caring machine: Feeling AI for customer care,” Journal of Marketing, 88(5), 1-23.
Tully, Stephanie M., Chiara Longoni, & Gil Appel (2025), "Lower artificial intelligence literacy predicts greater AI receptivity," Journal of Marketing, 89 (5), 1-20.
Best Dissertation Paper Award (PhD candidate marked in bold)
Ali Goli, David Reiley, & Hongkai Zhang (2025), “Personalizing ad load to optimize subscription and ad revenues: Product strategies constructed from experiments on pandora,” Marketing Science, 44 (2), 327-352.
Hartmann, Jochen, Yannick Exner, & Samuel Domdey (2025), “The power of generative marketing: Can generative AI create superhuman visual marketing content?,” International Journal of Research in Marketing, 42 (1), 13-31.
Best Dissertation Proposal Award
Andde Indaburu (Boston University): “Artificial intelligence, privacy, and their influence on sustainable decisions.”
Erfan Loghmani (the University of Washington): “Aligning language models with observational data: Mitigating bias in settings with high-dimensional treatment”
University-wide AI in Business Lecture: Our own Koen Pauwels was selected to present the Robert Klein lecture on “The AI Authenticity Paradox: Why Machines Are Making Us More Human”. Established in 1964, the Klein University Lecturer Award honors one member of the Northeastern University faculty who has contributed with distinction to their field of study. The Klein University Lecture enables faculty members to share the fruits of their scholarship with the university community and the general public. For more info, please visit: https://damore-mckim.northeastern.edu/events/koen-pauwels-62nd-annual-robert-d-klein-lecturer/
What’s New in Practice:
SCANMARQED has acquired mmmlabs.ai, an AI-driven marketing mix modeling and decision-support platform. The acquisition strengthens SCANMARQED’s multi-engine MMM offering and signals continued innovation in AI-powered marketing analytics.
In early February 2026, Anthropic publicly positioned Claude as “ad-free forever” in a high-profile campaign, following reports that OpenAI was testing ads in ChatGPT’s free tier. The exchange sparked a broader industry conversation about monetization models, user trust, and the future business model of generative AI platforms.
What’s New in Research:
Zou, T., Shi, Z., & Wu, Y. (2026). EXPRESS: Welfare Implications of Democratization in Content Creation: Generative AI and Beyond. Journal of Marketing Research, 00222437261423540.
Amaral, C., Kolsarici, C., Ikonen, I., & Robitaille, N. (2025). Practice Paper—AI-Driven Behavioral Nudges for Organizations: An Integrative System for Sustainable Resource Management. Marketing Science.
Upcoming Events and Conferences:
BizAI Conference, March 27-29, 2026: The BizAI Conference will be held at UT Dallas between March 27 and 29. This interdisciplinary event brings together business researchers, academics, and practitioners to explore how AI is reshaping businesses. Sessions will cover emerging AI trends, research insights, and practical applications for business innovation. For details on registration, submissions, and the full program, visit https://jindal.utdallas.edu/biz-ai-conference/biz-ai-conference-2026/?utm_source=chatgpt.com
SCP Conference, March 26-29, 2026: SCP annual conference will be held at San Diego in March. This year’s conference theme is “Cultivating Connections: Building a Flourishing Community Through Kindness, Compassion, and Respect. There’ll be many AI sessions, stay tuned! For more information, visit https://myscp.org/events/annual26/
ACR Conference Submission Deadline: ACR’s submission deadline for all tracks and sessions is March 12, 2026! ACR will take place between September 24 and 26 in Chicago. For more details, visit https://acrwebsite.org/events/acr26/.
Symposium on Artificial Intelligence in Marketing, May 11-13, 2026: The Wisconsin School of Business at the University of Wisconsin-Madison is thrilled to host the 3rd Symposium on Artificial Intelligence in Marketing. The 2026 Symposium will be taking place from May 11, 1pm to May 13, 12pm in Madison, Wisconsin. The symposium focuses on modern AI applications in marketing, including: Deep Learning and Unstructured Data Analysis, Generative AI in Marketing, Human-AI collaboration, Algorithmic Bias and Fairness, Digital Twins, and Probabilistic Machine Learning and Computational Methods for Marketing. For more details, visit https://business.wisc.edu/event/symposium-on-artificial-intelligence-in-marketing-2026/
Marketing Dynamics Conference (MDC), May 26-28, 2026: This year the MDC is hosted by the Essec Business School in Paris. For more details, visit: https://sites.google.com/essec.edu/mdc2026/welcome
EMAC, June 2-5, 2026: This year, EMAC will be held at Bath, UK. For Early Bird and authors whose paper has been accepted for oral presentation, the registration deadline is April 22nd, 2026. For more details, visit https://www.emac2026conference.org/r/default.asp?iId=JKFMMG
ISMS Marketing Science Conference, June 11-13, 2026: The annual Marketing Science conference will be held at the Nova School of Business and Economics, Carcavelos, Portugal. For conference details, visit https://novasbe.maglr.com/2026-isms-marketing-science-conference