Our Q4 Accomplishments 

•  As a newly established permanent Special Interest Group, we are proud to launch our inaugural awards program, recognizing outstanding contributions in behavioral and quantitative marketing with a focus on AI across three categories: the Best Dissertation Proposal Award, the Best Dissertation Paper Award, and the Best Paper Award. Thank you, everyone, for joining and driving our successful community. Please keep on recommending our great community. Share the news, join us as a member via our website and stay tuned by following us on LinkedIn & X.

Conferences and Other Events in Q4

• AIMLBA Conference, Columbia University: This year’s AIML conference at Columbia brought together scholars and industry practitioners for an exciting mix of keynote talks and research presentations, exploring the latest developments at the intersection of AI, machine learning, and marketing. Sessions covered a wide range of topics, including digital twins, large language models, generative AI, reinforcement learning, AI-driven decision-making, and personalized policy learning through experimentation. See full conference schedule here: 2025 Conference on Artificial Intelligence, Machine Learning, and Business Analytics | Columbia Business School

What’s New in Practice: 

• Future of Conversations: Are smarter conversations really just a software update away? Meta’s latest AI-glasses update, Conversation Focus, promises its users to make conversations clearer. Designed for places like cafés and airports, it raises a bigger question: are smart glasses becoming tools we rely on to connect? Read more about Meta’s announcement here: https://techcrunch.com/2025/12/16/metas-ai-glasses-can-now-help-you-hear-conversations-better/

• AI Takeover in Hollywood: Could AI soon replace human actors altogether? Actor James Woods warns that the future of entertainment may not be as bright as it seems. His comments have reignited larger questions about creativity, labor, and whether the entertainment industry is ready for a future where digital actors compete with real ones: New York Post 

What’s New in Research:

• Amaral, C., Kolsarici, C., Ikonen, I., & Robitaille, N. (2025). AI-Driven Behavioral Nudges for Organizations: An Integrative System for Sustainable Resource Management. Marketing Science, https://doi.org/10.1287/mksc.2024.1154 

• Liu, Y., & Long, F. (2025). Data and Algorithms: Strategic Disclosure of Competitiveness on Platforms Through Marketplace Analytics. Marketing Science, https://doi.org/10.1287/mksc.2024.096

• Sikdar, S., Chakraborty, I., & Dogonadze, N. EXPRESS: Neither a Picasso Nor a Da Vinci: An Examination of Novice Artwork Pricing with Multi-Modal Data. Journal of Marketing, 00222429251408346.

• Reisenbichler, M., Reutterer, T., & Schweidel, D. A. (2025). Applying large language models to sponsored search advertising. Marketing Science, https://doi.org/10.1287/mksc.2023.0611

• O'Bryan, L. R., Navarro, M., Hevia, J. S., & Segarra, S. (2025). ML-SPEAK: A theory-guided machine learning method for studying and predicting conversational turn-taking patterns. Journal of Personality and Social Psychology, 129(6), 1257–1280. https://doi.org/10.1037/pspp0000575

• Huang, H. C. B. (2025). Unlocking creativity with artificial intelligence (AI): Field and experimental evidence on the Goldilocks (curvilinear) effect of human–AI collaboration. Journal of Experimental Psychology: General. 

Upcoming Events and Conferences:

• AMA Winter Conference, February 13-15, 2026: 

  • Save the Date: AISIG Awards Presentation
    We are pleased to announce that the inaugural AISIG Awards will be presented at the SIG Reception immediately following the presentations in the AISIG Special Session at the AMA Winter Conference. We encourage you to attend both the Special Session and the Reception.

• Where:  Madrid, Spain

• BizAI Conference, March 27-29, 2026:

  • Key Highlights: 

    • Multi-agent orchestration using primarily no-code tools (e.g., an orchestrator managing researcher, writer, and SEO agents)

    • No-code workflow automation using tools such as n8n, n8n-MCP, and Claude

• Where: University of Texas at Dallas