Our Q2 Accomplishments 

• Our AISIG membership increased to 500+ across our LinkedIn handle and website sign-ups! Thank you everyone for joining and driving our successful community. Please keep on recommending our great community. Share the news, join us as a member via our website and stay tuned by following us on LinkedIn & X.

Conferences and Other Events in Q2

• EMAC 2025 (Madrid): The 54th Annual Conference of EMAC was hosted by ESIC University exploring the theme "Human and Smart Marketing: Understanding and Enhancing Our Future". AI was THE topic of the annual Heads of Marketing luncheon, where Koen Pauwels represented the SIG. "From Algorithms to Action: Harnessing AI for Consumer Insights and Competitive Strategy" was chaired by Morana Fudurić with panelists Matilda Dorotic, Jenny van Doorn, Michael Haenlein, P.K. Kannan, and Koen Pauwels. And of course, EMAC is the perfect conference to meet the editors of the best international journal in marketing! 

• MDC Marketing Dynamics Conference 2025: This year’s MDC 2025 was hosted by The Goa Institute of Management between May 15 and 17, 2025, in Goa, India. More details at: https://mdc2025.gim.ac.in/

• Symposium on AI in Marketing at Wisconsin-Madison: The 2nd Symposium on AI in Marketing was hosted by the Wisconsin School of Business between May 14 and 16, 2025. The symposium covered topics on generative AI, human-AI collaboration, algorithmic Bias, and more. 

• The Society for Consumer Psychology (SCP) The Unconference: This SCP Boutique Conference was held between June 17 and 18, 2025, in Alexandria, VA, focusing on "The Responsible Enterprise: Real Social Impact in Today’s Markets and Technology" 

• 2025 ISMS Marketing Science Conference 2025: This year’s Marketing Science conference was hosted by the University of Georgia’s Terry College of Business in Washington D.C. 

What’s New in Practice: 

• Synthetic data: Evidenza.ai, the synthetic customer research company promoted by Mark Ritson (https://www.marketingweek.com/ritson-synthetic-data-strategy/) just announced a partnership with Dentsu to integrate synthetic audiences into media planning (https://www.dentsu.com/news-releases/dentsu-partners-with-evidenza-to-integrate-synthetic-audiences-into-next-gen-media-planning). 

What’s New in Research:

• Li Bingqing, Edward Yuhang Lai, Xin (Shane) Wang (2025), “From Tools to Agents: Meta-Analytic Insights into Human Acceptance of AI,” forthcoming at Journal of Marketing,

• Spann, Martin, Marco Bertini, Oded Koenigsberg, Robert Zeithammer, Diego Aparicio, Yuxin Chen, Fabrizio Fantini, Ginger Zhe Jin, Vicki Morwitz, Peter Popkowski Leszczyc, Maria Ana Vitorino, Gizem Yalcin Williams, Hyesung Yoo (2025), “Algorithmic Pricing: Implications for Marketing Strategy and Regulation,” forthcoming at International Journal of Research in Marketing, https://doi.org/10.1016/j.ijresmar.2025.05.001. 

• Huang, Ming-Hui, and Roland T. Rust. "The GenAI Future of Consumer Research." Journal of Consumer Research 52.1 (2025): 4-17, https://doi.org/10.1093/jcr/ucaf015.

• Kaliyamurthy, Ashok Kumar, and Hope Jensen Schau. "How Algorithms Constrain Consumer Experience." Journal of Consumer Research (2025): ucaf016.

• De Freitas, Julian, Gideon Nave, and Stefano Puntoni. "Ideation with Generative AI—in Consumer Research and Beyond." Journal of Consumer Research 52.1 (2025): 18-31.

• Epp, Amber M., and Ashlee Humphreys. "Collaborating with Generative AI in Consumer Culture Research." Journal of Consumer Research 52.1 (2025): 32-48.

• Hermann, Erik, Stefano Puntoni, and Carey K. Morewedge. "GenAI and the psychology of work." Trends in Cognitive Sciences (2025).

• Tomaino, Geoff, Alan DJ Cooke, and Jim Hoover. "AI and the advent of the cyborg behavioral scientist." Journal of Consumer Psychology 35.2 (2025): 297-315.

• Li, Yuanyuan, Shan Lin, Han Gong, Xiang Wang, and Chris Janiszewski (2025). "Time is shrinking in the eye of AI: AI agents influence intertemporal choice," Journal of Consumer Psychology 

Events and Conferences to watch out for:

• Expert Corner: We’re excited to feature “LLMs in Marketing Research: Opportunities, Limitations, and Methodological Guidelines”, Alexander Moore, Assistant Professor at the Department of Marketing, University of Illinois Chicago. 

• Summer AMA Conference 2025: 

• ACR 2025 (Washington DC): ACR 2025, themed "Buying and Beyond," invites research exploring the diverse ways consumer behavior shapes people's lives, extending beyond buying to include how people consume time, technology, food, and resources. Submission deadline has passed for this event. More details at: https://acrwebsite.org/events/acr25/