Hello,
We hope your new year is off to a great start! We're thrilled to introduce our new AMA Special Interest Group (SIG), AMA AISIG. AISIG aims to unite academics and practitioners and to cocreate and promote scientific knowledge, as well as to develop interest in research centered around the usage and application of artificial intelligence in marketing and business.
As part of our initiative, we're launching a quarterly newsletter to share the latest updates on AI in practice, research, and announcements for workshops, conferences, seminars, and AMA AISIG activities. We invite you to join us and be a part of AMA AISIG by signing up for our newsletter, joining our LinkedIn group, and following our Twitter (X) account!
What’s New in Practice
Custom GPT Store: After some delay, OpenAI has recently launched its online marketplace, the GPT Store. In this new platform, users can discover, create, and sell chatbots customized for different purposes, from teaching to business. Read more.
What’s New in Research
Here are several recently published AI-related papers that we would like to highlight.
"When and how artificial intelligence augments employee creativity." by Jia, Nan, Xueming Luo, Zheng Fang, and Chengcheng Liao. Academy of Management Journal. Read more.
“Catching Up with Artificial Intelligence: Perceived Fairness of Human Managers Compared with Artificial Intelligence in Employee Performance Evaluation.” by Shaojun (Marco) Qin, Nan Jia, Xueming Luo, Chengcheng Liao, and Ziyao Huang, Journal of Management Information Systems. Read more.
“Chatbots and mental health: Insights into the safety of generative AI” by Julian De Freitas, Ahmet Kaan Uğuralp, Zeliha Oğuz‐Uğuralp, and Stefano Puntoni, Journal of Consumer Psychology. Read more.
“Deploying artificial intelligence in services to AID vulnerable consumers” by Erik Hermann, Gizem Yalcin Williams, and Stefano Puntoni, Journal of the Academy of Marketing Science. Read more.
“The caring machine: feeling AI for customer care,” by Ming-Hui Huang, and Roland T. Rust, Journal of Marketing. Read more.
“Unveiling the mind of the machine” by Melanie Clegg, Reto Hofstetter, Emanuel de Bellis, and Bernd H Schmitt, Journal of Consumer Research. Read more.
Events and Conferences to look out for (Jan 2024 - June 2024):
Join us at the winter AMA conference (Saturday, 24th Feb 2024 at 6:30 pm in Sawgrass): 2024 AMA Winter Academic Conference
IJRM’s special issue on AI’s Transformational Impact on Marketing (submission deadline: March 31, 2024). Read more.
Theory + Practice in Marketing (TPM) 2024, Austin TX, May 16-18, 2024 (submission deadline: February 16, 2024). This year, TPM is partnering with IJRM with a special issue on “AI, Machine Learning, and Marketing”. Read more.
Symposium on AI in Marketing, May 3-4, 2024, Wisconsin-Madison Business School. Read more.
Marketing Science Conference, Sydney, June 27-29, 2024: Special Panel on AI in Marketing (submission deadline for abstracts and special session: February 1, 2024. Read more.
As we wrap up our first newsletter, we sincerely thank you for your interest and support, and hope to stay connected. Your engagement is valuable to us, and we look forward to the exciting developments ahead.
Best Regards,
AISIG Board