Our Q1 Accomplishments 

• AISIG was present at the Winter AMA that took place between February 14 and 16! We held a special session that featured two talks and a panel discussion that focused on the marketing strategies prompted by AI advancements.

• Our AISIG membership increased to 500+ across our LinkedIn handle and website sign-ups! Thank you everyone for joining and driving our successful community. Please keep on recommending our great community. Share the news, join us as a member via our website and stay tuned by following us on LinkedIn & X.

Conferences and Other Events in Q1

• Winter AMA (Feb 14-16): This year's Winter AMA was held in Phoenix! The AI-SIG organized a panel session featuring Alok Saboo, Yakov Bart, Prof. Dr. Koen Pauwels, Dr. Kay Peters, and Pankhuri Malhotra on the uses of GenAI in marketing research. Ceren Kolsarici and Shane Wang shared insights on model race and retail pricing, as well as cross-modal emotional consistency in multi-modal content. Congratulations! to Khai Chiong, and co-authors: Ishita Chakraborty, K. Sudhir, and Dr. Howard Dover for receiving the inaugural Best Paper Award in AI in Marketing Research.

• SCP 2025 (Feb 27 - Mar 2): The Society for Consumer Psychology (SCP) Annual Conference recently took place in Las Vegas, centered on the theme “Amplifying our Impact to Enhance Consumers’ Lives.” The conference showcased cutting-edge research, with a strong focus on AI and its impact on consumer behavior. For more details, visit https://myscp.org/events/annual25/ 

What’s New in Practice: 

• Beware, AI Nurses!: Hospitals are increasingly implementing AI-driven nurses to assist with tasks such as patient monitoring and information provision. While these systems offer efficiency and cost-effectiveness, concerns have been raised by nursing unions about potential impacts on patient care quality and the role of human expertise. https://nypost.com/2025/03/16/health/as-ai-nurses-reshape-hospital-care-human-nurses-are-pushing-back/

• Roblox unveils Cube 3D: Roblox has introduced Cube 3D, an open-sourced AI model designed to generate 3D objects, allowing developers to quickly explore new creative possibilities and improve productivity. Initially trained on 3D objects, Cube 3D will eventually support multimodal inputs, including text, images, and videos, to further enhance its capabilities. https://www.theverge.com/news/630977/roblox-cube-3d-objects-mesh-ai-text-prompt

What’s New in Research:

• Grewal, D., Guha, A., Beccacece Satornino, C., & Becker, M. (2025). The future of marketing and marketing education. Journal of Marketing Education, 47(1), 61-77.

• Demirci, O., Hannane, J., & Zhu, X. (2025). Who is AI replacing? The impact of generative AI on online freelancing platforms. Management Science.

• Saumure, R., De Freitas, J., & Puntoni, S. (2025). Humor as a window into generative AI bias. Scientific Reports, 15(1), 1326.

• Hermann, E., De Freitas, J., & Puntoni, S. (2025). Reducing prejudice with counter‐stereotypical AI. Consumer Psychology Review, 8(1), 75-86.

• Tully, S., Longoni, C., & Appel, G. (2025). EXPRESS: Lower Artificial Intelligence Literacy Predicts Greater AI Receptivity. Journal of Marketing, 00222429251314491.

• Zhang, R. Z., Kyung, E. J., Longoni, C., Cian, L., & Mrkva, K. (2025). AI-induced indifference: Unfair AI reduces prosociality. Cognition, 254, 105937.

• Tomaino, G., Mazar, A., Carmon, Z., & Wertenbroch, K. (2025). A simple method for improving generalizability in behavioral science: Scope Testing with AI‐Generated Stimuli (STAGS). Consumer Psychology Review, 8(1), 87-97.

Events and Conferences to watch out for:

• Expert Corner: We’re excited to feature Professor Tami Kim from Dartmouth College, who shared her valuable insights on digital censorship. Check it out here: https://www.youtube.com/watch?v=paOXDeEaSKc

• ACR 2025 (Washington DC): ACR 2025, themed "Buying and Beyond," invites research exploring the diverse ways consumer behavior shapes people's lives, extending beyond buying to include how people consume time, technology, food, and resources. Submission deadline is March 17. More details at: https://acrwebsite.org/events/acr25/

• 2025 ISMS Marketing Science Conference: This year’s Marketing Science conference will be hosted by the University of Georgia’s Terry College of Business in Washington D.C. More details at: https://www.terry.uga.edu/events/isms-marketing-science-conference/

• BizAI Conference 2025: BizAI 2025 will be held on March 28-30, 2025, at the University of Texas, Dallas. The conference will bring together business school researchers to explore how AI is transforming business operations, driving efficiency, and shaping the future of industries. For more details, please visit: https://jindal.utdallas.edu/biz-ai-conference-ai-applications-in-business-research-2025/

• EMAC 2025 (Madrid): The 54th Annual Conference of EMAC will be hosted by ESIC University and will explore the theme "Human and Smart Marketing: Understanding and Enhancing Our Future". More details at:
  https://www.emac2025conference.org/r/default.asp?iId=JJGKLD

• MDC Marketing Dynamics Conference 2025: This year’s MDC 2025 will be hosted by The Goa Institute of Management between May 15 and 17, 2025, in Goa, India. More details at: https://mdc2025.gim.ac.in/

• Symposium on AI in Marketing at Wisconsin-Madison: Registrations are open for the 2nd Symposium on AI in Marketing hosted by the Wisconsin School of Business between May 14 and 16, 2025. Topics will include generative AI, human-AI collaboration, algorithmic Bias, and more. More details at: https://business.wisc.edu/event/symposium-on-artificial-intelligence-in-marketing/

• The Society for Consumer Psychology (SCP) The Unconference: This SCP Boutique Conference will take place between June 17 and 18, 2025, in Alexandria, VA, focusing on "the Intersection of Technology, Race, Prejudice, and the Responsible Enterprise" To learn more, please visit https://myscp.org/events/boutique/alexandria2025.

Pictures from Winter AMA - AISIG Special Session

AISIG’s inaugural Best Paper Award on AI: Award received by Khai Chiang (other coauthors: Ishita Chakraborty, K. Sudhir, and Howard Dover)

AISIG session with Ceren Kolsarici

AISIG Board Members along with guest speaker for the AISIG session: Ceren Kolsarici

AISIG session with Shane Wang