Our Q3 Accomplishments 

• Time to celebrate because AMA has officially recognized our Artificial Intelligence Special Interest Group (AI SIG) as a permanent full SIG! This milestone reflects the growing importance of AI in marketing research, practice, and education, and the incredible momentum we've built together. A heartfelt thank you to all our members for making this possible. We’re just getting started!! Meanwhile, stay tuned for exciting initiatives, events, and opportunities to engage with the AI and marketing community. Keep on recommending our great community. Share the news, join us as a member via our website and stay tuned by following us on LinkedIn & X. 

Conferences and Other Events in Q3

• AMA Summer Conference: This year’s AMA summer conference brought together scholars and practitioners to explore cutting-edge developments shaping the future of marketing research. Among the highlights was the workshop titled “New Data: Opportunities and Challenges”, featuring our own Shane Wang, along with Ryan S. Elder, Steve Shaw, Uma Karmarkar, and PK Kannan. This thought-provoking expert session examined how emerging data sources—ranging from sensory marketing cues and genetic and biometric information to neuroscience and real-time geospatial data—are transforming the ways researchers generate insights and develop marketing strategies. 

• MSI/IJRM Conference on Analytics and Forecasting: This conference focused on synthetic data and other uses of AI in market research, including new product development, digital twins and personas, attribution and conjoint analysis. Our own Koen Pauwels, who also edits the International Journal of Research in Marketing's Special Issue on the topic, prepared these takeaways from Day 1 and Day 2! Shane Wang also showcased how digital twins trained on Amazon review data could predict purchases and generate semantically faithful reviews, illustrating both their potential and their tendency to over-smooth human messiness. 

• ACR: The ACR conference took place from October 9–12 in Washington DC, under the theme “Buying and Beyond.” AISIG collaborated with the conference organizers to curate keynote sessions focused on artificial intelligence—specifically, how AI technologies can be designed to foster trust and promote consumer welfare. The plenary session featured talks by Michael Luca and Scott Stornetta, followed by an interesting fireside chat with Stefano Puntoni and Cait Lamberton. 

What’s New in Practice: 

• Italy just became the first EU country to pass a sweeping AI law — with strict rules, child protections, and even jail time for harmful deepfakes: https://www.theguardian.com/world/2025/sep/18/italy-first-in-eu-to-pass-comprehensive-law-regulating-ai?utm_source=chatgpt.com

• New California law requires AI to tell you it’s AI - As of October 13th, 2025, California has passed a bill into a law that requires that companion chatbot developers implement new safeguards — for instance, “if a reasonable person interacting with a companion chatbot would be misled to believe that the person is interacting with a human,” then the new law requires the chatbot maker to “issue a clear and conspicuous notification” that the product is strictly AI and not human: New California law requires AI to tell you it’s AI | The Verge 

What’s New in Research:

• Li Bingqing, Edward Yuhang Lai, Xin (Shane) Wang (2025), EXPRESS: From Tools to Agents: Meta-Analytic Insights into Human Acceptance of AI,  Journal of Marketing.

• De Freitas, J., Oğuz-Uğuralp, Z., Uğuralp, A. K., & Puntoni, S. (2025). AI companions reduce loneliness. Journal of Consumer Research, ucaf040.

• Hermann, E., Puntoni, S., & Morewedge, C. K. (2025). GenAI and the psychology of work. Trends in Cognitive Sciences.

• Chaudhuri, S., & de Bruyn, A. EXPRESS: Bots Bargaining with Humans: Building AI Super-Bargainers with Algorithmic Anthropomorphization. Journal of Marketing Research, 00222437251375323.

• Hu, X., Huang, Y., Li, B., & Lu, T. (2025). Human–algorithmic bias: Source, evolution, and impact. Management Science.

• Blanchard, S. J., Duani, N., Garvey, A. M., Netzer, O., & Oh, T. T. (2025). EXPRESS: New Tools, New Rules: A Practical Guide to Effective and Responsible GenAI Use for Surveys and Experiments Research. Journal of Marketing, 00222429251349882.

• Gelbrich, K., Roschk, H., Miederer, S., & Kerath, A. (2025). Automated Versus Human Agents: A Meta-Analysis of Customer Responses to Robots, Chatbots, and Algorithms and Their Contingencies. Journal of Marketing.

• Wang, Q., Huang, Y., & Singh, P. (2025). Algorithmic Lending, Competition, and Strategic Provision of Preapproval Tools. Marketing Science.

• Ye, Z., Yoganarasimhan, H., & Zheng, Y. (2025). Lola: Llm-assisted online learning algorithm for content experiments. Marketing Science. 

Events, Special Issue and Conferences to watch out for:

• New Directions in Research on the Psychology of Technology 2025 (November 14-15): This annual conference will be held at the University of Virginia’s Darden School of Business on November 14-15, 2025. This year’s theme is “Promoting Human Flourishing Through Purpose-Driven AI.” The event will bring together a unique mix of industry leaders, behavioral scientists, technologists, and members of the AI community to explore how AI can be designed and deployed to support long-term psychological, societal, and ecological well-being.

• 2025 Conference on Artificial Intelligence, Machine Learning, and Business Analytics (December 5-6): This year’s conference will be held at the Columbia Business School, NY. Registrations are open: 2025 AI ML Conference Registration | Columbia Business School Forms

• AI & Marketing: New Methods and New Risks Conference at Stanford (November 21-22): The conference is organized by Stanford Graduate School of Business, in collaboration with the Business, Government and Society Initiative. It will span two days, bringing together experts from academia, industry, and policymaking. Conference link: https://www.gsb.stanford.edu/events/ai-marketing-new-methods-new-risks-conference 

• Special Issue on AI in Marketing at Journal of the Academy of Marketing Science: Submission Window: June 1 – July 31, 2026. AI-Driven Marketing - American Marketing Association  

• Expert Corner: We’re thrilled to announce our next Expert Corner featuring Alexander Moore from the University of Illinois Chicago. Alexander will explore “LLMs in Marketing Research: Opportunities, Limitations, and Guidelines.” Stay tuned for more details as you won’t want to miss this insightful session!