AISIG Awards

2026 

Best Paper Award

• Ming-Hui Huang & Roland T. Rust (Huang & Rust, 2024)
  “The caring machine: Feeling AI for customer care.” Published in the Journal of Marketing

• Stephanie M. Tully, Chiara Longoni, & Gil Appel (Tully, Longoni, & Appel, 2025)
  “Lower artificial intelligence literacy predicts greater AI receptivity.” Published in the Journal of Marketing

Best Dissertation Paper Award 

• Ali Goli
  (with David H. Reiley & Hongkai Zhang)
  “Personalizing ad load to optimize subscription and ad revenues: Product strategies constructed from experiments on Pandora.”  Published in Marketing Science

• Yannick Exner
  (with Jochen Hartmann & Samuel Domdey)
  “The power of generative marketing: Can generative AI create superhuman visual marketing content?”
  Published in the International Journal of Research in Marketing

Best Dissertation Proposal Award 

• Andde Indaburu
  “Artificial intelligence, privacy, and their influence on sustainable decisions.”
  Boston University

• Erfan Loghmani
  “Aligning language models with observational data: Mitigating bias in settings with high-dimensional treatment.”
  Foster School of Business at the University of Washington

2025

Best Paper Award

• Ishita Chakraborty, Khai Chiong, Howard Dover and K. Sudhir 

"Can AI and AI-hybrids detect persuasion skills? Salesforce hiring with conversational video interviews." Published in the Marketing Science.

2026 AISIG Awards Ceremony

2025 AISIG Awards Ceremony