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ESSEC Business School is honored to host the 2026 Marketing Dynamics Conference (MDC) in Cergy and La Defense.
Founded over 25 years ago at Dartmouth’s Tuck School of Business, the Marketing Dynamics Conference (MDC) has journeyed to a succession of prestigious venues around the globe. It is the premier gathering for scholars tackling dynamic quantitative marketing challenges—with far‑reaching implications for industry, consumer welfare, and public policy. MDC remains intentionally intimate, fostering close‑knit networking, collaboration, and deep dives into state‑of‑the‑art methodologies and high‑impact research topics. Renowned for its rigorous discussions and detailed constructive feedback, the conference equips presenters with the insights needed to refine their work for publication in the leading journals of our field. Strategically scheduled immediately before both the EMAC and Marketing Science Conferences, MDC allows overseas colleagues to combine trips and optimize their time in Europe. This year, ESSEC Business School will host all conference activities—from sessions and receptions to lunches and the gala dinner—set against the vibrant backdrop of Paris, ensuring an enriching and unforgettable experience for every attendee.
Marketing Dynamics
You got a t in your research? Then it's (t)ime to submit to MDC!
You got a t in your research? Then it's (t)ime to submit to MDC!
KEY DATES:
PAPER SUBMISSIONS:
SEPTEMBER 15 to December 1st, 2025
NOTIFICATION OF AUTHORS:
Before Christmas 2025
OPENING REGISTRATION:
DECEMBER 2025 (for authors)
DEADLINE REGISTRATION:
January 15, 2026 (for authors/presenters)
SUBMISSION EMAIL: MDC2026@essec.edu
TITLE: 2026 MARKETING DYNAMICS CONFERENCE (MDC)
DATE: MAY 26-28, 2026
PLACE:
May 26: Doctoral Colloqium
ESSEC Main Campus in Cergy
May 27 and 28: ESSEC EXECUTIVE EDUCATION, La Défense (Paris)
ORGANIZERS: Hosted by ESSEC Business School
RAOUL V. KÜBLER, ESSEC Business School
CO-CHAIRED WITH:
PRASAD NAIK, UNIVERSITY OF CALIFORNIA IN DAVIS
KAY PETERS, UNIVERSITY OF HAMBURG, GERMANY
Why MDC?
Why MDC?
For more than 25 years, MDC is a high-quality boutique conference on marketing problems with relevance to practice using rigorous methods including but not limited to machine learning, time series, Bayesian learning, hidden Markov models, consumer learning and behavior, structural econometric models, market response models, marketing optimization, randomized control trials, and causal inference.
Feedback matters
Feedback matters
The conference offers extended time (ca. 40 minutes) for vibrant and in-depth discussion— approximately 25 minutes for presentation and 15 minutes for discussion per paper. Profit from detailled feedback from experts in your domain and find the help to advance your research before submission. No surprise that MDC has an outstanding track record of presented papers finding their place in A-publications.
Unique Network
Unique Network
MDC is providing great networking opportunities on marketing dynamics, quantitative marketing, and managerial marketing scholars in a small boutique for more than 25 years. It is a conference setting of about 100 high-caliber participants.
The conference is proud to help students and junior scholars with advancing their research in a meaningful way and giving them guidance.
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